Sr. Manager, Paid Social

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood.

As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.

The compensation target for this role is: $136,000 - $160,000

Purple is rebuilding its paid social function around a simple idea: the best-performing ad is the one people remember. The Senior Manager, Paid Social won’t produce creative directly. They’ll partner closely with our video, UGC, and influencer/whitelisting talent to ideate, brief, test, and report back on what’s working, making sure the right creative reaches the right platform, audience, and moment across Meta, Tik Tok, Pinterest, and Reddit.

This role also demands real technical command of each platform’s algorithm, targeting, and bidding systems, with the judgment to direct that system rather than defer to it.

• Own paid social strategy end to end across Meta, Tik Tok, Pinterest and Reddit, from budget allocation and audience targeting to performance analysis and invoice reconciliation.
• Partner with video, UGC, and influencer/whitelisting talent to ideate and test video‑first, demonstration‑led creative that sells the product’s core differentiation, not just feature callouts, then report back on what’s working and why.
• Match creative to platform: know which asset, format, and message belongs on Meta versus Tik Tok versus Pinterest versus Reddit, and when it needs to run.
• Balance always‑on performance campaigns with brand‑building investment, recognizing that only a small share of the audience is in‑market at any given time and the rest is future pipeline.
• Maintain deep technical fluency in each platform’s targeting, delivery, and bidding algorithms, and actively direct campaign structure and signals rather than defaulting to automation.
• Write creative briefs, give feedback and inspiration to the creative team, and audit final ad design and copy before it ships.
• Design and execute structured experiments (creative, audience, placement, bidding) and turn results into clear, data‑driven recommendations.
• Track performance beyond last‑click and platform‑reported ROAS, incorporating branded search lift and CVR trends as signals that creative is working.
• Report on strategy and outcomes weekly and monthly to marketing leadership.
• Stay ahead of platform updates, format changes, and emerging opportunities across all supported channels.
• Flag and reallocate spend away from underperforming placements, audiences, or partners quickly rather than waiting on a quarterly review.
• Contribute to broader marketing team projects and initiatives as needed.

• 7+ years managing paid social with a focus on e‑commerce and consumer products; DTC experience strongly preferred.
• A track record of building and scaling paid social campaigns with measurable results, ideally including video‑led or brand‑building creative that also performed.
• Deep, hands‑on technical expertise across Meta Ads Manager, Tik Tok Ads Manager, Pinterest Ads, and Reddit Ads, including how each platform’s delivery and bidding algorithm actually works, not just how to launch a campaign.
• Strong analytical skills and comfort in data analysis and reporting tools; you can diagnose why a campaign is underperforming, not just that it is.
• Experience writing creative briefs and giving direct, specific creative feedback that improves what ships.
• A self‑starter who takes ownership, communicates clearly with leadership, and is comfortable taking on more scope as the team grows.
• Bachelor’s degree in Marketing,…