Social Media & Content Specialist

Key Responsibilities

• Develop and execute a comprehensive social media strategy across all major platform
• Create, edit, and publish high-quality, engaging multimedia content, including short-form video (Reels/Tik Toks), graphics, and copy.
• Maintain a consistent brand voice and visual identity while adapting messaging for different audience segments.
• Manage a detailed content calendar to ensure regular posting and alignment with broader marketing campaigns.
• Collaborate closely with the sales teams to develop content that addresses customer pain points and highlights product value propositions.
• Design and implement social selling strategies to identify and engage potential leads.
• Create bottom-of-the-funnel content such as case studies, testimonials, and product demos tailored for social distribution.
• Monitor social channels for sales opportunities and facilitate hand-offs to the sales department.

• Employer Brand Storytelling:
  Create compelling video content that highlights our sales channels and the earning potential at Sunrun to attract high-performing sales professionals.
• Recruiter Enablement:
  Develop plug-and-play social assets for our recruiting team to help them source top-tier talent via Linked In, Instagram, and Tik Tok.
• Culture Capture:
  Travel to sales offices and branches to capture the energy, competitions, and success stories that define our internal culture.

• Actively manage and grow our online communities by responding to comments, messages, and mentions in a timely and professional manner.
• Identify and engage with industry influencers and brand advocates to expand reach.
• Stay ahead of social media trends, algorithm changes, and competitor activity to keep the brand at the forefront of the industry.

• Track and report on KPIs including engagement rates, follower growth, website traffic from social, and SQLs generated.
• Use data-driven insights to continuously optimize content performance and ROI.
• Analyze social metrics with a focus on recruitment conversion—tracking how social engagement leads to applicant flow.
• Leverage AI tools for rapid video editing and captioning to ensure we are moving at the speed of social without losing quality.

• Experience:
  
  3-5+ years of experience managing social media for a high-growth brand or creative agency.
• Portfolio: A strong portfolio or reel demonstrating your ability to create engaging short-form video and high-performing social campaigns.
• Platform Mastery:
  Expert-level knowledge of the inner workings of Tik Tok, Instagram, Linked In, and You Tube algorithms.
• Technical
  
  Skills:
  
  Proficiency in mobile editing apps (Cap Cut, InShot) and Adobe Creative Suite (Premiere Rush, After Effects, Photoshop).
• Ability to move at the speed of social, prioritizing breaking trends and high-priority brand moments in real-time.
• AI Literacy:
  Familiarity with using AI to enhance creative brainstorming and streamline content production tasks.
• Communication:
  Exceptional verbal and written communication skills; must be comfortable being "on-camera" or directing others during content shoots.