Sales Enablement Manager

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind “Career in Comfort” because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood.

As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world — one mattress at a time.

The compensation target for this role is: $102,000 - $120,000

Are you passionate about the science of selling? Do you geek out on new strategies for embedding innovative, effective learning in the flow of work — and love turning strategy into programs the field can actually run with? Purple is looking for a creative, driven, and versatile Sales Enablement Manager to join our Wholesale team. This role blends deep training-content craft with broad enablement execution: you'll design engaging, effective learning while also owning launch enablement, field communications, incentive program support, and culture and recognition programs that keep our sales teams informed, motivated, and equipped to win.

You'll partner closely with Sales Leadership, Product, Innovations, Marketing, and Operations to translate business goals into content strategies and field‑ready tools that empower both retail associates and internal wholesale teams to confidently sell mattresses and sleep-related products in a competitive market.

• Develop retail- and wholesale-focused content:
  Create engaging training materials — product knowledge guides, sales technique modules, interactive eLearning, videos, quick-reference tools, and customer interaction scenarios — tailored for both retail mattress sales associates and internal wholesale teams.
• Simplify the complex:
  Translate technical product features (materials, sleep technologies, warranty terms) into compelling, easy-to-understand content that resonates with frontline associates and customers.
• Own the content ecosystem:
  Develop, maintain, and govern training content across Bridge, Purple Pedia, LMS, and the Grid Institute training library — including product knowledge, sales skills, and process training, plus new-hire onboarding materials that stay current with launches and strategy changes.
• Use instructional design best practices:
  Apply adult learning principles and instructional design methodologies to produce training that sticks in fast-paced retail and wholesale settings; partner with the Visual Brand Manager on polished, on-brand assets.
• Support development:
  Work with the HRBP to develop and refresh competency‑building content, translating goal‑setting frameworks and leadership development priorities into field‑ready training.
• Deliver across channels and improve:
  Design content that is accessible across platforms including LMS, mobile devices, and in‑store training kiosks; incorporate feedback from associates, store managers, and retail partners to continuously refine effectiveness.

• Lead launch readiness:
  Lead enablement execution for product launches, trade shows, and major account initiatives — ensuring the field has training kits, sell sheets, launch guides, and enablement assets on time and on brand.
• Build the toolkit:
  Develop and maintain a library of field enablement tools: sell sheets, objection‑handling guides, FAQs, competitive tools, and quick‑reference materials.
• Align to selling moments:
  Partner with Product, Marketing, Visual Merchandising, and Account teams to translate launch priorities and selling strategies into clear, field‑ready content; support seasonal promotions with targeted content aligned to commercial goals.

• Run field comms:
  Execute the wholesale…