Sr. Manager, Customer Experience

At Sunrun, we're on a mission to change the way the world interacts with energy, and we're building a company and brand that puts power at the center of life. To do it, we're designing a dynamic culture where employee development, well-being, and safety come first. It's why we've become the #1 home solar and battery company in America. We're unlike any other residential energy company.

Our vertically integrated model gives us total control over every part of the energy lifecycle - from sale through installation and beyond - so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.

Who We Are

We're on a mission to make energy more reliable and affordable for more people. We provide an opportunity with storage and solar to help people access greater energy independence without the big upfront costs. Sunrun is the largest dedicated residential solar and storage company in the country and has a mission to bring stably priced resilient power to the masses.

At Sunrun, we are building a future where clean energy is the standard. As the Senior Manager of Customer Marketing, you will lead and grow a customer marketing team within our larger marketing organization, working cross-functionally with Sales, Product, and Business Development to drive demand and increase lifetime customer value. You will be the active, empathetic voice of our customer across our marketing materials-defining and telling our brand story through the voice of our customers and turning homeowners into lifelong clean energy advocates through creative, human-centered nurture and engagement strategies.

** Essential Duties and Responsibilities*
* ** Team Leadership & Cross-Functional Partnership*
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** Team Leadership:
** Grow and mentor a customer marketing team within the larger marketing organization, providing guidance, feedback, and professional development to build a high-performing, collaborative group.

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* Cross-Functional Collaboration:

** Partner and build consensus across business functions-including Sales, Product, and Business Development-to align customer marketing strategy with broader company goals.

** Brand Storytelling & Customer Voice*
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** Voice of the Customer:
** Serve as the active, empathetic voice of our customer across all marketing materials.

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** Brand Story:
** Help define and tell Sunrun's brand story through the voice of our customers, turning homeowners into lifelong clean energy advocates.

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** Social Media Strategy:
** Help create a social media strategy that tells our customer story across our different channels, infusing content across touchpoints.

** Engagement, Adoption & Growth*
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** App Adoption & Engagement:
** Find new ways to increase app adoption and deepen ongoing customer engagement.

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** Referral Generation:
** Develop and test new ways to generate customer referrals and grow customer advocacy.

** Lifecycle Optimization & Analytics*
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** Customer Journey Mapping:
** Own customer journey mapping and infuse data into journeys to continuously improve the customer experience and activation rates.

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** Reporting & Insights:
** Track key performance indicators such as app usage, email engagement, NPS/CSAT, referral volume, and post-activation revenue, and present a clear point of view to executive leadership.

** Requirements (Education, Experience, Certifications, and Other Skills)*
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* Experience:

** 5-7 years of related experience in CRM, database marketing, or loyalty marketing.

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** Leadership:
** A proven team leader with experience building, growing, and developing marketing talent.

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** Social & Content Strategy:
** Experienced in social channels and strategy, with the ability to infuse content across different touchpoints.

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* Collaboration:

** Highly collaborative, with the ability to communicate and build consensus across different business functions.

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** Communication:
** A clear communicator and strong writer, with excellent interpersonal and presentation skills.

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** Strategic Thinking:
** A strategic thinker able to present and articulate a strong point of view to executive leadership.

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** Technical Proficiency:
** Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).

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** Analytical

Skills:

** Ability to extract qualitative and quantitative insights from data to drive business recommendations.

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* Education:

** Bachelor's degree in Marketing, Communications, or a related field preferred.

** Physical Demands*
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** Operational Tech Proficiency:
** Ability to perform standard office duties, including prolonged periods of sitting/standing at a desk and working on a computer.

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** Communication:
** Exceptional verbal and written communication skills; ability to present to executive-level builder partners.

** Recruiter:*
* Jacquie Hoffman ()

_Please note that the compensation information is made in good faith for this position only_ .
_It assumes that the successful candidate will be located in markets within the…