Lifecycle Marketing Manager

Job Title

Location:

Lehi, Utah

Work Mode:
Remote

• Campaign Ownership:
  Manage lifecycle programs end-to-end from concept, strategy, and creative briefing to production, QA, deployment, analysis, and documentation.
• A/B Testing & Optimization:
  Formulate robust hypotheses and run structured A/B tests across copy, creative, and timing to consistently improve conversion and retention metrics.
• Data-Driven Insights:
  Analyze complex multi-channel campaign funnels using data visualization tools (like Tableau) to pull out actionable insights for future marketing iterations.
• Targeted Segmentation:
  Oversee the segmentation strategy for your designated part of the lifecycle, making recommendations for new behavioral or demographic segments.
• Cross-Functional Collaboration:
  
  Partner directly with Mar Tech, Product, Creative, Data, and Web Analytics teams to build automated, triggered communication streams.

• Minimum 3 years of experience in lifecycle marketing, email marketing, or retention marketing (D2C or subscription backgrounds preferred).
• Proven track record of running successful multi-channel programs (Email, Push, SMS, In-App).
• Proficient with enterprise ESPs/CDPs (e.g., Braze, Salesforce Marketing Cloud) and analytics software.
• Strong collaborator who can turn high-level marketing strategy into precise creative briefs and technical execution instructions.
• Analytical self-starter comfortable using data to tell a narrative and justify campaign updates.