Director, Product & Segment Marketing Manager

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At Net Documents, we're shaping the future of legal work. We believe legal professionals should spend less time searching for information and managing documents, and more time solving complex problems, serving clients, and delivering meaningful outcomes. That's why we're building technology that helps organizations work smarter, collaborate more effectively, and unlock the full value of their institutional knowledge. Our team is redefining what's possible for legal technology.

Net Documents is the trusted intelligent document management platform for legal professionals and the company behind the industry's first and only legal context graph—a breakthrough that gives legal professionals and AI a richer understanding of how matters, documents, people, and knowledge connect across an organization while respecting enterprise-grade security, governance, permissions, and ethical walls. Innovation is only part of our story.

We believe our greatest strength is our people. We foster a collaborative, inclusive, and high‑performing culture where curiosity is encouraged, diverse perspectives are valued, and employees are empowered to make a meaningful impact. Whether you're building products, serving customers, or supporting the business, your work helps shape the future of one of the world's most trusted legal technology platforms.

• Four consecutive appearances on the Inc. 5000 list of America's Fastest‑Growing Private Companies
• Five‑time Top Workplace USA winner
• Five‑time Salt Lake Tribune Top Workplace
• Multiple Top Workplaces Culture Excellence awards recognizing innovation, employee appreciation, work‑life flexibility, and compensation & benefits

Net Documents is seeking a Director, Product & Segment Marketing to lead and scale our product marketing function across all key customer segments:
Strategic (AM Law 200) law firms, Large law firms, Midsize law firms, Small law firms, and Corporate Legal departments. This role reports to the VP of Product Marketing and is responsible for developing and directing all product and segment marketing activities — from go‑to‑market strategy and competitive positioning to segment‑specific messaging, sales enablement, and market intelligence.

This is a leadership role that sits at the intersection of product marketing and segment marketing. You will build deep expertise in how each customer segment evaluates, buys, and adopts legal technology — and translate that understanding into differentiated go‑to‑market strategies that drive growth. The ideal candidate brings a blend of product marketing rigor and segment or industry marketing experience, with the ability to develop and motivate a team of product marketers.

• Segment Strategy & Go-to-Market:
  Define and execute differentiated go‑to‑market strategies for each customer segment — Strategic (AM Law 200), Large, Midsize, and Small law firms, and Corporate Legal. Tailor positioning, pricing narratives, competitive plays, and launch plans to the distinct buying behaviors, decision‑makers, and adoption patterns within each segment.
• Product Messaging & Positioning:
  Own the creation of value propositions, messaging frameworks, positioning statements, and thought leadership for Net Documents’ product portfolio — including the legal context graph, ndMAX AI, Smart Answers, document automation, security, and collaboration solutions — aligned to segment‑specific buyer personas and use cases.
• Market Research & Segment Intelligence:
  Understand, monitor, and analyze the overall legal technology market, unique dynamics of each segment, product/market fit of our solutions, key buyer personas, and emerging trends. Develop a clear voice of the customer for internal stakeholders through research, customer advisory boards,…