Event Marketing Manager

MX is a fintech company on a mission to empower the world to be financially strong. We build technology that helps banks, credit unions, and fintechs deliver smarter, more intuitive financial experiences to millions of people.

Like many startups, we’ve navigated real growth challenges — and we’ve come out stronger on the other side. Today, MX is in a phase ofrenewed momentum and scale, with a solid foundation and a clear vision for what’s next. This is a place where thoughtful execution matters, innovation is encouraged, and individuals have real ownership over their work.

Our culture values curiosity, accountability, and impact. We give people the space to question assumptions, design better solutions, and help shape how the company grows. If you’re looking to do meaningful work, influence outcomes, and grow alongside a company that’s ready to move fast, you’ll feel at home at MX.

MX is on a mission to Empower the World to be Financially Strong, and events are one of the most powerful ways we bring that mission to life for prospective clients. As Event Marketing Manager, you will own the end-to-end execution of MX's regional event program — roadshows, round tables, executive dinners, and regional trade shows — working with demand generation leadership on strategy and priorities, with every event designed to generate sales qualified leads (SQLs) and qualified pipeline in key markets.

You will also support the Director of Event Marketing on tier-one industry events and partner event activations — owning the dinners, receptions, and ancillary activities attached to them — and support partner marketing initiatives such as co-hosted events and joint campaigns with MX's partner ecosystem. You will build and maintain the tracking and reporting that proves event ROI, and work hand-in-hand with our BDR team before, during, and after every event to convert engagement into SQLs, meetings, and pipeline.

Success in this role means every event has a clear pipeline goal, a coordinated BDR play, and a measurable return — and MX's presence in regional markets grows stronger with every activation.

Own end-to-end planning and execution of regional events — roadshows, round tables, executive dinners, and regional trade shows — from venue and vendor selection through on-site delivery

Partner with sales leadership to select regions, target accounts, and personas so every event maps to pipeline opportunity

Manage event budgets, vendors, and logistics to maximize ROI and cost efficiency

Support the Director of Event Marketing on tier-one industry conferences and trade shows, helping to own and define work streams such as pre-event campaigns, meeting programs, and on-site logistics

Own dinners, receptions, and ancillary activities attached to industry events — from concept and guest targeting through on-site execution and follow-up — to deepen engagement with key accounts

Support partner event activations and co-marketing initiatives - co-hosted events, sponsor ships, and joint campaigns with MX partners

Build and maintain MX's event tracking and attribution framework - lead capture, campaign structure in Marketo and Salesforce, and post-event reporting

Report on event performance against SQL, pipeline, and ROI targets, including cost-per-SQL and pipeline-per-event, using tools like Hockey Stack and Domo

Use performance data to recommend which events to scale, adjust, or cut

Run coordinated pre-event outreach plays with the BDR team to drive registrations and booked meetings

Orchestrate on-site meeting programs and post-event follow-up sprints so event engagement converts to SQLs and pipeline

Adhere to lead capture, scoring, and routing standards so every event lead reaches sales quickly and cleanly

3+ years of experience in event marketing, field marketing, or demand generation for B2B companies

Proven track record of running regional events that generated measurable SQLs and pipeline

Hands‑on experience with Marketo, Salesforce, and event management platforms (e.g., Splash); familiarity with attribution tools like Hockey Stack a…