Sr. Manager, Marketing Operations

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind "Career in Comfort" because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood.

As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world - one mattress at a time.

The compensation target for this role is: $114,800 - $135,000

Purple is looking for a Sr. Manager of Marketing Operations who thrives at the intersection of strategy and execution. Someone who can translate marketing vision into organized, moving plans and keep a high-output team aligned and accountable without slowing it down.

This role sits at the center of our marketing organization. You'll work directly alongside the VP of Marketing & Demand Gen and partner closely with the VP of Brand & Creative and other senior leaders to make sure strategies become action, campaigns land on time, and the right people have the right information at the right moment.

We move fast. Priorities shift. We're a publicly traded company that still operates with a startup engine, and this role is built for someone who doesn't just tolerate that reality, but is energized by it. You'll be the person who builds the systems that let the rest of the team move faster, make better decisions, and stay focused on what actually drives growth.

If you're the person who sees the gaps before anyone else, builds the process before anyone asks, and somehow always knows where everything stands, this was written for you.

Translate marketing strategy and leadership vision into organized project plans, action items, timelines, and accountability. What gets decided in the room needs to actually get done.

Serve as the operational hub across paid search, paid social, email/CRM, wholesale, retail, PR, influencer, UGC, and creative/brand/video, coordinating deliverables and dependencies across all channels

Own the master marketing calendar: campaigns, launches, key dates, and cross-functional milestones

Run weekly cross-functional marketing syncs: prepare agendas, capture decisions, assign owners, distribute recaps, and track follow-through

Flag risks early, manage escalations, and keep projects from stalling without waiting to be asked

Build scalable workflows and intake processes in Wrike that the team actually uses and trusts

Partner with the Marketing Analytics team to build and maintain dashboards and reporting that give marketing the data it needs to make fast, confident decisions

Coordinate across channel owners to define reporting needs, consolidate inputs, and ensure leadership has clear visibility into performance

Monitor key marketing metrics and surface trends, anomalies, or insights that require attention, connecting the right people to act on them

Help keep an eye on competitor activity and relevant industry shifts and bring forward intelligence that informs responsive marketing decisions

Coordinate vendor and partner onboarding logistics including NDAs, SOWs, invoicing, and PO management, ensuring nothing falls through the cracks

Manage contract and legal review workflows, routing agreements between marketing, legal, and vendors with clear tracking and timely follow-up

Support budget tracking and reconciliation alongside marketing leadership and Finance, keeping spend visibility accurate and current

Track vendor deliverables against scope and timelines, flag issues early, and escalte proactively

Work directly with the VP of Marketing & Demand Gen, managing their calendar, preparing them for key meetings with agendas and pre-reads, and ensuring follow-up actions are captured and closed

Coordinate closely with the VP of Brand & Creative and other senior marketing leaders to keep cross-functional priorities aligned

Build and pull together executive and senior leadership decks, synthesizing inputs from multiple stakeholders into clean, clear, presentation-ready materials

Serve as a trusted operational partner to marketing leadership: discreet, proactive, and always one step ahead

Manage and organize marketing assets in Bynder (DAM), keeping libraries current and accessible across the team

Document and maintain repeatable processes so institutional knowledge doesn't live in one person's head

Own day-to-day team communication, file management, and collaboration through M