Customer Marketing Job Lehi area,Utah USA,Marketing / Advertising / PR

Key Responsibilities

At Sunrun, we are building a future where clean energy is the standard. As the Manager of Customer Marketing, you will work cross-functionally with Sales, Product, and Business Development teams to drive demand and increase lifetime customer value. You will be a subject matter authority focused on driving nurture and engagement strategies through creative, human-centered solutions that turn homeowners into lifelong clean energy advocates.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Campaign Architecture & Content Strategy
Multi-Channel Execution:
Lead the strategy and implementation for customer touchpoints across Email, SMS, and Push Notifications.
Workflow Development:
Conceptualize and build new automated workflows for every stage of the customer experience, from initial lead through post-installation engagement.
Content

Collaboration:

Partner with the broader marketing team to develop customer-facing content and social media strategies that reinforce Sunrun’s brand identity.
Lifecycle Optimization & Innovation
Customer Journey Mapping:
Implement innovative customer journeys and data-driven functionalities to improve user experience and activation rates.
Testing

Roadmap:

Maintain a rigorous roadmap for A/B testing and optimization of all digital touchpoints, reporting results and actionable insights to the executive team.
Industry Leadership:
Stay updated on standard methodologies in lifecycle marketing and new technologies to continuously increase the sophistication of Sunrun's nurture programs.
Analytics & Reporting
Engagement Analysis:
Lead the reporting on customer behavior, including app usage, email engagement, and web site activity.
KPI Management:
Track key performance indicators such as NPS/CSAT improvement, referral volume, and post-activation revenue generation.
Segmentation Modeling:
Build sophisticated segmentation and targeting models to ensure the right content reaches the right customer at the right time.

Requirements

Experience:

4+ years of related experience in CRM, database marketing, or loyalty marketing.
Education:

Bachelor’s degree in Marketing, Communications, or a related field preferred.
Technical Proficiency:
Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).
Analytical

Skills:

Mastery in extracting qualitative and quantitative insights from data to drive business recommendations.
Communication:
Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners

#J-18808-Ljbffr