Search Marketing Strategist | SEO & AI Strategist

Our mission at 97th Floor is to elevate people and brands we believe in. That’s what we’re focused on when we help our clients meet their marketing goals and lead people to brands and products they need.

You’ll thrive here if you’re motivated to do work you’re proud of, you enjoy close collaboration, and you’re naturally curious about how search engines and AI search actually work.

We’ve partnered with companies like AT&T, Oatly, eos, and Zoom. And now we’re looking for someone who wants to own organic search strategy with curiosity, motivation, and genuine excitement to learn.

Work on a team with a content marketer, advertiser, designer, and your manager — the account director. Your team works with about 7-10 clients. You will take ownership of organic search strategy for your client accounts, including:

• Own query research for your accounts: keyword research (Watch/Win/Invest), AI prompt research, and content mapping recommendations — including flagging AI prompts with no strong content match and recommending what to build.
• Conduct a comprehensive keyword review (competitive content gap plus existing rankings) at the start of every new client contract to prioritize topics from day one.
• Identify content consolidation opportunities — spotting keyword/AI prompt cannibalization and duplicate or outdated content that should be removed or merged to improve crawl efficiency.
• Keep your strategic and technical knowledge updated by constantly learning about new marketing trends, algorithm changes, and platform/channel updates, including AI-driven search.

• Conduct Full Technical Audits at minimum every 6 months and at the start of every contract, so technical issues are resolved before optimized content goes live.
• Own the cadence of ongoing technical monitoring, and deliver clear, actionable technical recommendations to development.

• Own internal link audits, recommending new linking opportunities with strategic anchor text and surrounding copy for easy implementation.

• Own backlink strategy for your accounts: how many links should be built to a given target URL, anchor text approach (exact match vs. non-exact), and outreach recommendations for potential referring sites — applying quality-assurance standards and tracking link impact via STAT annotation.

• Monitor results across STAT, Ahrefs, Google Search Console, and GA4 on the recommended cadence, and raise it when a strategy isn’t working.
• Own monthly client reporting in Google Data Studio.
• Achieve target search results through account monitoring, testing, and collaborating with your team on how to adjust strategy.
• Lead client communication for your work — walking clients through strategy, execution, and progress.

• Bachelor’s degree in marketing or a related field (preferred, not required)
• 2-3 years of experience in SEO or organic search
• Working knowledge of Google Analytics (GA4), Google Search Console, and Looker Studio
• Experience with keyword and site auditing tools such as Ahrefs, SEMrush, Screaming Frog, or Moz
• Proficiency with Excel/Google Sheets for data organization and analysis
• Strong analytical skills with the ability to turn performance data into an actionable strategy
• Adaptability — comfortable pivoting strategy to fit different clients, audiences, and industries
• Self-starter who is always trying to learn more in an ever-changing environment

• Medical: 75% paid for employees; 50% for dependents
• Dental: 75% paid for employees; 50% for dependents
• Vision: 75% paid for employees; 50% for dependents
• Life Insurance: 100% paid by 97th Floor (coverage = 1x salary, up to $350,000)

• HSA with up to…