Paid Search Analyst

To drive measurable lead generation and campaign efficiency through data-driven strategy, execution, and optimization of paid search campaigns across Google Ads and other performance platforms.

Intermountain Home Services is seeking a Paid Search Analyst to manage and optimize paid search campaigns across our portfolio of residential service brands. In this hands-on role, you’ll execute Google Ads strategy across branded and non-branded search, implement bidding and budget adjustments, analyze performance trends, and collaborate with stakeholders to drive high-quality leads and strong ROI.

This role is ideal for someone detail-oriented, analytical, and fluent in performance marketing data. You’ll play a key role in shaping our search engine marketing success while gaining experience across a multi-location, high-growth platform.

• Build and optimize paid search, Performance Max and Demand Gen campaigns across multiple brands and service lines
• Monitor campaign performance daily and adjust bids, budgets, and keywords to maximize ROI
• Conduct keyword research, competitor analysis, and audience targeting strategies
• Write and test ad copy variations to improve click through rates and quality scores
• Analyze campaign data to identify trends, gaps, and optimization opportunities
• Collaborate with creative, brand, and landing page teams to align messaging and improve conversion rates
• Track performance KPIs such as CPL, CTR, ROAS, and quality score
• Maintain campaign naming conventions, URL tracking, and budget pacing across accounts
• Report performance results weekly and monthly to the marketing team
• Stay current on Google Ads trends, algorithm changes, and best practices
• Support testing of new paid platforms, bidding strategies, and conversion tactics

• Analytical Rigor: Interprets data to identify meaningful insights and guide optimization
• Attention to Detail: Manages budgets, ad copy, and campaign settings with accuracy
• Search Engine Fluency: Understands paid search platform mechanics and trends
• Performance-Driven: Focused on outcomes like CPL, revenue contribution, and lead quality
• Communication: Clearly explains performance insights and testing plans
• Collaboration: Works cross-functionally with other marketers, designers, and business units

• Excellence: You manage paid search campaigns with precision and focus on real, measurable outcomes.
• Integrity: You report results honestly and take ownership of successes and areas for growth.
• Solution-Oriented: You test, iterate, and adapt campaigns to deliver better performance each week.
• Collaboration: You work closely with marketing and brand teams to align campaigns with business goals.
• Innovation: You proactively test new tools, formats, and strategies to push campaign performance forward.

• 2–4 years of experience managing paid search campaigns (Google Ads required)
• Proven experience optimizing campaigns for CPL, ROAS, and conversion rates
• Strong understanding of keyword research, bidding strategies, and match types
• Experience with Google Ads Editor, Google Analytics, and campaign tracking tools
• Proficiency with Excel/Google Sheets for reporting and budget management
• Google Ads certification preferred
• Experience with Service Titan, home services, or multi-location businesses is a plus
• Must pass background check and drug screening

At Intermountain Home Services (IHS) and its family of brands, we don’t just fix pipes and tune HVAC units—we build a platform for people to grow, lead, and thrive. From day one, every team member joins a company that’s scaling smart, led by strong values, and driven by a mission to…