Head of Demand Generation
Job in
Lehi, Utah County, Utah, 84043, USA
Listed on 2026-09-12
Listing for:
Jobtailor
Full Time
position Listed on 2026-09-12
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Management, Marketing Strategy
Job Description & How to Apply Below
- Build and execute a multi-channel demand generation strategy across paid search, paid social, programmatic, retail media, and emerging AI-driven acquisition channels
- Own the demand generation budget, allocate spend based on performance data, and reallocate in real time to maximize pipeline and revenue
- Partner with Product Marketing to align campaign messaging, positioning, and launch timing with go-to-market strategy
- Evaluate and implement AI tools for campaign optimization, audience targeting, creative testing, and personalization at scale
- Partner with Marketing Technology and Development to build automated lead scoring, nurture, and attribution workflows
- Analyze full-funnel performance data including CAC, ROAS, MQL-to-SQL conversion, and pipeline velocity
- Lead, coach, and grow a team of demand generation specialists and channel managers
- Deliver pipeline and revenue targets while improving CAC and ROAS
- Test new channels, tools, and AI applications using before/after performance data
- Communicate campaign performance to the CMO and cross-functional partners
- Develop team processes, playbooks, demand generation strategy, and budget plans
- Complete onboarding audits, launch campaign optimizations, run an AI-powered pilot, and deliver measurable improvements within the first 90 days
- 10+ years of experience in demand generation, growth marketing, or performance marketing
- At least 3 years in a leadership role
- Deep, hands-on expertise across Google Ads, Meta, Linked In, programmatic/display, and retail media
- Track record of scaling paid media spend profitably
- Working knowledge of applying AI and machine learning tools to campaign optimization, creative production, personalization, and predictive targeting
- Fluency in marketing analytics and attribution, including GA4, multi-touch attribution, and marketing mix modeling
- Experience with a modern Mar Tech stack, including marketing automation, CRM, and ABM platforms
- Ability to partner closely with marketing technology teams
- Proven ability to manage a multi-million-dollar paid media budget across multiple channels simultaneously
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
Demonstrates extensive expertise in demand generation strategies, leveraging AI tools for campaign optimization and performance analytics. Proven leadership in managing multi-channel marketing budgets and driving revenue growth through data-driven decision-making.
Highest-signal resume keywords- Demand Generation Strategy
- AI Tools Implementation
- Marketing Analytics Fluency
- Leadership in Marketing
- Multi-Channel Budget Management
- Demand Generation
- Growth Marketing
- Performance Marketing
- Google Ads
- Meta Advertising
- Linked In Advertising
- Programmatic Advertising
- Retail Media
- Marketing Analytics
- Attribution Modeling
- Team Leadership
- Coaching
- Communication
- Campaign Optimization
- Pipeline Management
- Customer Acquisition Cost
- Return on Ad Spend
- Marketing Mix Modeling
- Marketing Automation
- CRM Platforms
- ABM Platforms
- GA4
- Multi-Touch Attribution
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