Head of Search & AI Visibility

For more than a decade, Vasion has been helping companies simplify their print infrastructure, automate business processes, and integrate their technology in a more secure environment. Our mission, to make digital transformation attainable for everyone, drives a culture of innovation and exploration. We have one simple goal: help organizations simplify processes through automation and integration.

So we created simple, cost-effective, and easy-to-implement digital tools that work together, removing bottlenecks and improving efficiency. And we’re always on the lookout for new people who can help us innovate, grow, and reach our goal.

This role is remote or hybrid for candidates within commuting distance of one of our offices in St. George or Lehi, UT. Vasion is looking for a strategic, data-driven Head of Search & AI Visibility to own organic search, conversion rate optimization (CRO), AI/answer engine visibility, and digital analytics strategy across all of Marketing. Reporting to the Director, Digital Marketing, this is a key marketing leadership role responsible for two things at once: making sure Vasion is found, cited, and recommended everywhere its buyers are searching — from classic search engines to ChatGPT, Claude, Perplexity, and Gemini — and making sure that traffic actually converts once it arrives.

The ideal candidate is a hands‑on SEO, CRO, and analytics expert with real experience building AI/answer‑engine visibility strategy, running a rigorous testing program, and a track record of managing outside agencies. This role manages Vasion's CRO/SEO agency partner (DataX Growth) and is expected to become the primary owner of Vasion's emerging AI‑visibility and brand‑sentiment monitoring tooling. Success looks like Product Marketing, PR, Growth, and Content coming to this role for direction on keywords, linking strategy, and AI‑visibility health — and Marketing's conversion rates climbing because someone finally owns that number end‑to‑end.

• Organic Search & AI Visibility Strategy
• Own Vasion's SEO strategy across technical, content, and international SEO (AMER, APAC, EMEA)
• Own Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy, ensuring Vasion is cited and recommended across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and emerging answer engines
• Own brand and AI‑visibility monitoring — tracking sentiment and share of voice across search, AI assistants, Reddit, and social — partnering with PR and Product Marketing to close visibility and sentiment gaps against competitors
• Own competitive and keyword intelligence: rank tracking, share of voice, and keyword‑gap analysis against competitors - Manage the agency relationships, including scope, deliverables, and performance accountability
• Conversion Rate Optimization
• Own the CRO program end‑to‑end: hypothesis generation, A/B and multivariate test design, execution, analysis, and rollout
• Build and continuously refine funnel maps for the website and lead‑generation landing pages, using both quantitative and behavioral signals to find friction and prioritize tests
• Partner with the web team on landing page design and implementation, translating test results into shipped improvements
• Own website and digital-property personalization efforts, tailoring experiences to target audiences and segments
• Web & Digital Analytics
• Own Vasion's web and digital analytics strategy across all of Marketing, including analytics architecture, tagging, and reporting infrastructure
• Partner with the BI/Data team to integrate marketing analytics with our EDW and broader company data systems
• Own cross-channel attribution and reporting, unifying paid, organic, and web performance into a single source…