Head of Demand Generation

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies headquartered in the US to the top of the list.

Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and AI. Utilizing more than 66 trillion data points, sophisticated machine learning and AI models, Pattern optimizes and automates all levers of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting and customer service. Hundreds of global brands depend on Pattern’s ecommerce acceleration platform every day to drive profitable revenue growth across 60+ global marketplaces—including Amazon, , , eBay, Tmall, Tik Tok Shop, JD, and Mercado Libre.

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Pattern has been named one of the fastest growing tech companies headquartered in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

We need a Head of Demand Generation to build and scale the paid, programmatic, and AI-powered engine that drives pipeline and revenue for Pattern. You’ll own multi-channel demand strategy from paid search and social to programmatic, retail media, and emerging AI-driven acquisition tactics and turn data into growth. This is a full‑time role and will work a hybrid schedule based in Lehi, UT.

• Build and execute a multi‑channel demand generation strategy across paid search, paid social, programmatic, retail media, and emerging AI‑driven acquisition channels
• Own the demand gen budget, allocating spend across channels based on performance data and reallocating in real time to maximize pipeline and revenue
• Partner with the Head of Product Marketing to align campaign messaging, positioning, and launch timing with the broader go‑to‑market strategy
• Evaluate and implement AI tools for campaign optimization, audience targeting, creative testing, and personalization at scale
• Partner with the Director of Marketing Technology and Development to build automated lead scoring, nurture, and attribution workflows across the Mar Tech stack
• Analyze full‑funnel performance data — CAC, ROAS, MQL-to-SQL conversion, pipeline velocity — to double down on what’s working and cut what isn’t
• Lead, coach, and grow a team of demand gen specialists and channel managers

• 10+ years of experience in demand generation, growth marketing, or performance marketing, including at least 3 years in a leadership role
• Deep, hands‑on expertise across paid channels:
  Google Ads, Meta, Linked In, programmatic/display, and retail media with a track record of scaling spend profitably
• Working knowledge of how to apply AI and machine learning tools to campaign optimization, creative production, personalization, and predictive targeting
• Fluency in marketing analytics and attribution (GA4, multi‑touch attribution, marketing mix modeling) and comfort making budget calls from the data
• Experience with a modern Mar Tech stack (marketing automation, CRM, ABM platforms) and the ability to partner closely with marketing technology teams
• Proven ability to manage a multi‑million dollar paid media budget across multiple channels simultaneously
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience

• Pipeline and revenue targets are consistently hit or exceeded, with CAC and ROAS improving quarter over quarter
• N…