Social Media & Content Marketing Coordinator

Who We Are:

RUMA Medical is a leader in functional medicine and medical aesthetics. We are passionate about providing exceptional patient experiences and empowering individuals to enhance their well-being inside and out. Our mission is to nurture confidence, promote self-worth, and help our patients flourish in all aspects of their lives.
As our brand continues to grow across multiple platforms, services, and locations, we are seeking a highly creative and strategic marketer to help expand our digital presence and storytelling.

FULL TIME Social Media & Content Marketing Coordinator

Job Type: Full-time | 35–40 hours per week | On-Site | Pay: $25-$32

This is a strategic marketing and brand leadership role, not simply a content creation position.

RUMA is seeking an experienced and highly driven Social Media & Brand Marketing Manager to own the strategy, growth, and execution of our digital presence across the RUMA brand and its expanding platforms.

The ideal candidate understands that luxury marketing is about more than beautiful imagery. It is about positioning, perception, storytelling, consistency, consumer psychology, and creating an experience that makes people want to be part of the brand.

You will be responsible for translating RUMA’s brand identity into compelling digital experiences that increase brand awareness, strengthen patient loyalty, generate demand, support provider growth, and ultimately contribute to revenue.

This individual will oversee social media strategy across multiple RUMA brands, direct content production, execute campaigns, analyze performance, collaborate with providers and leadership, and identify opportunities to continuously elevate the RUMA brand.

We are looking for someone who is career-driven, commercially minded, creatively sophisticated, highly self-motivated, and eager to grow with an ambitious company.

You will have significant ownership over how RUMA is represented digitally.

This includes:

• Developing and executing RUMA’s overarching social media and digital brand strategy
• Establishing channel-specific strategies for Instagram, Tik Tok, You Tube, Pinterest, Linked In, and emerging platforms
• Managing the digital presence of:
  • RUMA Medical
  • RUMA Wellness
  • RUMA Academy
  • Founder’s personal brand
• Developing content strategies that support brand awareness, patient acquisition, provider growth, service launches, and revenue goals
• Building and maintaining a sophisticated, consistent, and recognizable luxury brand identity across every digital touchpoint
• Developing campaigns that create demand around RUMA’s services, providers, events, products, and programs
• Using analytics, audience insights, and performance data to evaluate what is working and continuously optimize the strategy
• Identifying emerging trends, cultural moments, platform opportunities, and innovative ways to grow the brand
• Working closely with leadership to develop long-term marketing and growth initiatives

You will oversee the creative execution of the RUMA brand while maintaining a high standard of visual and editorial quality.

Responsibilities include:

• Developing creative concepts and strategies
• Directing, filming, and editing high-quality short-form video
• Capturing treatment footage, testimonials, educational content, provider features, behind-the-scenes content, and brand storytelling
• Directing providers and team members on camera
• Writing sophisticated, engaging copy and scripts that align with the RUMA voice
• Developing concepts for recurring content series such as RUMA Reports
• Coordinating testimonial shoots, influencer visits, and campaign productions
• Manage our affiliate program. This includes initiating new influencer relationships, coordinating all influencer…