Area Sales Manager

Area Sales Manager – Lehi Hotel Portfolio

Western States Lodging & Management

Western States Lodging & Management is seeking an experienced Area Sales Manager to drive revenue growth and expand market presence across our Lehi-areahotel portfolio. This multi-property role supports several well-known hotel brands in oneof Utah's fastest-growing business corridors.

If you're a results-driven sales professional who enjoys building relationships, developing new business, and increasing market share, this is an exciting opportunity to make a measurable impact across a high-performing portfolio.

• Competitive Pay - $50,000 - 60,000 annually.
  • The starting rate is based on experience and qualifications. This position participates in our compensation program, which provides opportunities for future pay growth based on performance and career development.
• 401(k) with a dollar-for-dollar company match up to 4%
• Hotel discounts at select Western States Lodging & Management properties

• Medical, Dental, and Vision insurance plans plus Health Savings Account (HSA) options
  • Optional supplemental benefits, including accident, critical illness, hospital indemnity, and other coverage options.
• Personal Time Off (PTO) and Vacation benefits

As the Area Sales Manager, you'll play an active role in growing revenue across multiple hotels by executing sales strategies, developing new business, and strengthening client relationships.

Working alongside General Managers, Area Directors of Sales, and regional leadership, you'll help identify market opportunities, contribute ideas to local sales strategies, and execute initiatives that drive occupancy and revenue growth. This role blends strategic thinking with hands‑on selling. You'll spend much of your time prospecting, networking, managing accounts, conducting outside sales calls, and building lasting relationships while providing valuable market insight that helps to shape future sales initiatives.

Regular travel between assigned hotels throughout the Lehi market and active participation within the Silicon Slopes and Utah County business communities is expected.

• Prospect and secure new corporate, government, group, and extended-stay business.
• Build and maintain strong relationships with new and existing client accounts.
• Respond promptly to RFPs, inbound leads, and sales inquiries.
• Conduct outside sales calls, client meetings, hotel tours, and presentations.
• Negotiate contracts and group agreements within established pricing guidelines.
• Represent assigned hotels through networking events, chambers of commerce, trade shows, and community organizations.

• Partner with Area Directors of Sales, General Managers, and hotel leadership to execute market-specific sales strategies.
• Provide market intelligence and customer feedback that helps identify new business opportunities.
• Recommend tactical sales initiatives based on customer needs and local market trends.
• Support portfolio sales initiatives, promotions, and business development efforts.

• Maintain an active sales pipeline and accurately document activity within CRM.
• Coordinate with hotel operations to ensure successful execution of group business.
• Monitor account performance and identify opportunities to expand existing relationships.
• Collaborate with hotel teams to deliver an exceptional guest and client experience.

Success in this role is measured through both sales activity and business results, including:

• New account acquisition
• Growth of existing client relationships
• Outside sales activity and prospecting effectiveness
• Sales pipeline development and conversion
• Lead response time and CRM compliance
• Community involvement and local market visibility
  
  Revenue contribution across assigned hotels
• Achievement of individual and portfolio sales goals

• Bachelor's degree in Business, Hospitality, Marketing, or a related field, or equivalent professional experience
• Minimum of five years of hotel or hospitality sales…