Area Sales Manager

Area Sales Manager

Western States Lodging & Management is seeking an experienced Area Sales Manager to drive revenue growth and expand market presence across our Lehi-area hotel portfolio. This multi-property role supports several well-known hotel brands in one of Utah's fastest-growing business corridors.

If you're a results-driven sales professional who enjoys building relationships, developing new business, and increasing market share, this is an exciting opportunity to make a measurable impact across a high-performing portfolio.

As the Area Sales Manager, you'll play an active role in growing revenue across multiple hotels by executing sales strategies, developing new business, and strengthening client relationships.

Working alongside General Managers, Area Directors of Sales, and regional leadership, you'll help identify market opportunities, contribute ideas to local sales strategies, and execute initiatives that drive occupancy and revenue growth. This role blends strategic thinking with hands-on selling. You'll spend much of your time prospecting, networking, managing accounts, conducting outside sales calls, and building lasting relationships while providing valuable market insight that helps to shape future sales initiatives.

Regular travel between assigned hotels throughout the Lehi market and active participation within the Silicon Slopes and Utah County business communities is expected.

Sales & Business Development:

• Prospect and secure new corporate, government, group, and extended-stay business.
• Build and maintain strong relationships with new and existing client accounts.
• Respond promptly to RFPs, inbound leads, and sales inquiries.
• Conduct outside sales calls, client meetings, hotel tours, and presentations.
• Negotiate contracts and group agreements within established pricing guidelines.
• Represent assigned hotels through networking events, chambers of commerce, trade shows, and community organizations.

Strategy & Market Insight:

• Partner with Area Directors of Sales, General Managers, and hotel leadership to execute market-specific sales strategies.
• Provide market intelligence and customer feedback that helps identify new business opportunities.
• Recommend tactical sales initiatives based on customer needs and local market trends.
• Support portfolio sales initiatives, promotions, and business development efforts.

Account Management &

Collaboration:

• Maintain an active sales pipeline and accurately document activity within CRM.
• Coordinate with hotel operations to ensure successful execution of group business.
• Monitor account performance and identify opportunities to expand existing relationships.
• Collaborate with hotel teams to deliver an exceptional guest and client experience.

Success in this role is measured through both sales activity and business results, including:

• New account acquisition
• Growth of existing client relationships
• Outside sales activity and prospecting effectiveness
• Sales pipeline development and conversion
• Lead response time and CRM compliance
• Community involvement and local market visibility
• Revenue contribution across assigned hotels
• Achievement of individual and portfolio sales goals

Western States Lodging & Management is a leading property management company with a diverse portfolio that includes nationally recognized hotel brands such as Hilton, Marriott, and IHG, Legacy Senior Living communities, and Nxt multifamily apartment communities throughout the western United States.

Our mission is simple:
Serving You Like Family. That commitment extends beyond our guests and residents-it defines how we treat our associates and business partners.

We believe that great people build great communities, which is why we invest in our team through meaningful work, ongoing professional development, and opportunities for long-term career growth. At Western States Lodging & Management, we encourage every team member to serve as an Ambassador of our values, a trusted Consultant who brings knowledge and solutions, a Collaborator who builds strong relationships through teamwork, and a Coach who is passionate and empowers others to learn, grow, and succeed.

Whether you're launching your career or bringing years of experience, you'll find a workplace where your contributions are valued, your ideas are welcomed, and your potential is supported every step of the way.