Lead Retail Sales Associate Leicester, Massachusetts
Listed on 2026-07-24
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Sales
Retail Sales
Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in‑house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside dispensaries provide a welcoming, positive, judgement‑free place to shop for anyone at any point on their cannabis journey.
Founded in 2013, Cresco Labs’ mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEED initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.
At Cresco Labs, we aim to revolutionize and lead the nation’s cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.
We’re looking for a Lead Wellness Advisor to join our Sunnyside team. This individual will serve as an ambassador of our mission, advising customers on cannabis products and ensuring a best‑in‑class experience. Lead Wellness Advisors also support onboarding and training of new hires and enforce state and company rules and regulations.
JOB SUMMARYThe Lead Wellness Advisor will be responsible for advising customers (recreational, medicinal and caregivers) in selecting the proper cannabis products for their needs and act as an ambassador of the company’s mission to normalize, professionalize, and revolutionize cannabis. You will set the example in customer service, product knowledge, and state compliance to ensure a best‑in‑class experience. Lead Wellness Advisors assist in the onboarding and training of new hires and uphold adherence to state and company rules and regulations.
YOU WILL HAVE:- Experience leading and managing a team of hourly members; skills include recruiting, onboarding, training, managing employee relations and coaching.
- The opportunity to build on retail business fundamentals to include effective scheduling, identifying sales trends, and business writing & reporting.
- Skills in conflict resolution, self‑discipline, critical thinking and problem solving.
- Skills in interviewing, talent selection and talent management of hourly team members.
- Experience in a dynamic role that combines problem solving, teamwork, technical skills, and customer service!
- You are energetic, possess strong interpersonal skills and work well with others. Collaboration is key to our team’s success.
- You enjoy people! Consulting our customers, listening to their needs, and providing an exceptional experience is vital to achieving customer loyalty.
- You are resilient and agile! You use challenges as opportunities to acquire or master skills!
- You inspire others! You are a leader who has a passion for supporting and teaching team members!
- You hold yourself to a high level of integrity and lead by example. In an industry that is highly regulated, we trust in our employee’s commitment to always do the right thing.
- Assist Wellness Advisors in customer consultations, handling standard questions or complaints.
- Assist customers in product selection through education of different cannabis products and their varying impacts on the human body.
- Apply effective selling and cross‑selling techniques to build baskets.
- Verify proper documentation, and customers.
- Assist in verifying the accuracy of orders being dispensed to customers in a timely fashion; perform bag and receipt checks.
- Label and package customer orders.
- Perform accurate cash handling in the company’s Point of Sale system, following Standard Operating Procedures (SOPs).
- Investigate any cash, POS or product discrepancies and escalated/recorded appropriately.
- Troubleshoot technical issues or glitches in POS system.
- Maintain accurate records of…
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