Marketing Manager

Shaw's Home Comfort

Marketing Manager

Location: Lemoore, CA (On-site)

Lead the Marketing Strategy Behind a Growing Home Comfort Brand

Shaw's Home Comfort is looking for a data-driven, creative, and highly organized Marketing Manager to help us grow our brand, generate high-quality leads, and become the most trusted HVAC and plumbing contractor in the Central Valley. This is not just a "post on social media" marketing role. We are looking for someone who understands that strong marketing is built on strategy, numbers, tracking, testing, and ROI.

If you can turn company goals into clear campaigns, manage vendors and budgets, review performance, and work with a content creator to drive measurable results, we want to talk to you.

Shaw's Home Comfort is a family‑owned HVAC and plumbing company serving Lemoore, Fresno, Clovis, Visalia, Tulare, Porterville, and communities throughout California's Central Valley. Since 2004, we have helped homeowners stay comfortable through professional heating, cooling, plumbing, indoor air quality, and home comfort services. We are growing with a clear vision: to be the most trusted HVAC and plumbing contractor in the Central Valley.

Our reputation is built on service, professionalism, trust, strong customer relationships, and a team culture that values both hard work and having fun together.

Our Core Values:
Teachable team player, Think different, Motivated work ethic, Honest communication, Own your own time.

The Marketing Manager will lead the planning, tracking, coordination, and performance management of Shaw's Home Comfort
's marketing efforts. You will manage the marketing calendar, oversee campaign execution, review Google Ads and PPC performance, support email and direct mail campaigns, track budgets, manage vendors, and measure ROI across specific campaigns. Your role will be to bring strategy, structure, accountability, and performance tracking to the marketing function. The ideal candidate understands both the creative and analytical sides of marketing and can translate company goals into practical campaigns, measurable targets, and clear action plans.

• Manage the company's marketing calendar and ensure campaigns are planned, organized, and executed on schedule
• Create marketing strategies and targets based on company goals, seasonal priorities, revenue needs, and growth plans
• Review Google Ads and PPC campaign performance, working with outside agencies or vendors as needed
• Track key marketing numbers, campaign performance, lead flow, conversion rates, ROI, and other measurable results
• Manage and evaluate specific marketing campaigns to determine what is working, what needs improvement, and where budget should be allocated
• Support and oversee email marketing campaigns, including planning, messaging, timing, segmentation, and performance review
• Coordinate direct mail marketing campaigns and track response, lead generation, and ROI
• Manage marketing budgets, campaign spending, vendor invoices, and performance against budget
• Work with the content creator to align photos, videos, newsletters, and social content with broader marketing strategy
• Help turn raw photo and video content into campaign ideas, messaging themes, and promotional opportunities
• Coordinate with outside vendors, agencies, designers, printers, PPC partners, and other marketing resources
• Use Service Titan Marketing Pro or similar tools to track campaigns, phone numbers, QR codes, attribution, and results
• Review newsletters and ongoing communications to ensure they support company goals and brand messaging
• Identify opportunities to improve marketing systems, reporting, tracking, and campaign execution
• Provide regular updates to leadership on campaign results, marketing priorities, and recommended next steps

• Previous experience in marketing management, marketing coordination, digital marketing, campaign management, or a similar role
• Strong understanding of marketing strategy, campaign planning, performance tracking, and ROI measurement
• Experience reviewing or managing Google Ads, PPC campaigns, email marketing, and direct mail marketing
• Ability to analyze numbers, track results, and…