Partner Alliance Manager - Broadcom VMware

The Redesign Group is a global technology solutions consulting firm specializing in transformational services that help organizations achieve their full potential. As we continue to grow, we are expanding our Partner Alliance team with the addition of a Partner Alliance Manager - Broadcom VMware.

About the Role

We’re looking for a Partner Alliance Manager to own and grow our strategic relationship with Broadcom VMware. This role is laser-focused on driving partner alignment, maximizing program benefits, and accelerating VMware-related revenue across our sales and services teams. You’ll be the go-to expert for all things Broadcom VMware—bridging strategy, execution, and field enablement in a fast-changing partner landscape.

What You’ll Do

• Serve as the primary point of contact between our organization and Broadcom VMware partner teams.
• Own the Broadcom VMware partner strategy, including program compliance, tier optimization, and roadmap alignment.
• Drive pipeline creation and revenue growth through joint planning, campaigns, and co-selling motions in collaboration with our Go To Market team.
• Enable GTM, pre-sales, and services teams on VMware portfolio changes, licensing models, and go-to-market motions.
• Fully understand deal registration, incentives, MDF, and partner benefits.
• Coordinate QBRs, executive briefings, and joint account planning with Broadcom VMware in conjunction with GTM team.
• Track and report on partner performance, pipeline health, and revenue attribution.
• Collaborate with marketing on VMware-focused demand generation and field events.
• Act as an internal advocate during program shifts, contract changes, or policy updates from Broadcom VMware.

What Success Looks Like

• Increased VMware-related pipeline and closed revenue
• Strong Broadcom VMware partner scorecard performance and tier status
• GTM that are confident navigating VMware licensing and positioning
• Clear, repeatable co-sell motions with measurable outcomes

What You Bring

• 3+ years of experience in partner alliances, channel management, or vendor management within a VAR and/or experience working directly at Broadcom VMware
• Direct experience working with VMware and/or Broadcom partner programs
• Proven ability to drive cross-functional alignment between sales, marketing, and services
• Comfortable engaging with field reps, partner managers, and executive stakeholders
• Data-driven mindset with experience using CRM and partner portals
• Excellent communication, negotiation, and presentation skills

Nice to Have

• Experience navigating post-acquisition vendor transitions
• VMware certifications or prior VMware partner leadership experience

Why This Role Matters

• Owns and strengthens our strategic relationship with Broadcom VMware during a period of major market and program change
• Ensures partner program compliance, tier optimization, and incentive maximization to protect and grow revenue and margins with major executive visibility
• Enables sales and services teams to confidently navigate VMware licensing, portfolio changes, and go-to-market motions
• Drives pipeline creation and co-sell execution through tight alignment with Broadcom VMware field teams
• Transforms vendor change into customer value and competitive differentiation
• Prevents fragmented or reactive VMware engagement by providing clear ownership and accountability
• Positions VMware as a scalable, repeatable growth engine within the VAR portfolio