Head of Relationship Coaching

About Paired

At Paired, we’re on a mission to help couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together - both digitally and in real life.

Backed by expert advice and research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in 5 minutes a day. Alongside this, we offer a growing range of physical products for couples, extending our brand beyond the screen and into everyday moments of connection.

Our app is the #1 couples app globally with more than 12M downloads, 250,000 daily active users, and £5M of fundraising to date. We’ve won multiple awards from Apple and Google, recognizing us for our innovative approach to romantic relationship health.

Paired is expanding into relationship coaching and counseling, and we are seeking an exceptional leader to build and scale this new business line.

In this entrepreneurial role, you’ll have full ownership of building Paired’s relationship coaching and counseling offering from the ground up. You’ll define the offering, recruit and manage relationship coaches/therapists, and work closely with our team to integrate these services deeply into the Paired experience.

You will be at the head of this emerging business line, owning growth, customer outcomes, operational excellence, and long-term commercial success. This is a unique opportunity to shape an entirely new category at the intersection of coaching, relationships, and technology — backed by the audience, brand, and resources of the #1 app for couples.

• Develop and launch Paired’s relationship coaching and counseling offering
• Define the services model, customer journey, and operational structure for the MVP and beyond
• Establish KPIs and success metrics across acquisition, engagement, retention, session quality, and customer outcomes
• Conduct ongoing market and competitor research to identify opportunities for differentiation and growth
• Partner with leadership to shape the long-term vision for relationship support within Paired

• Define Paired’s philosophy, frameworks, and approach regarding relationship support
• Design structured couples session frameworks and customer experiences
• Build training materials, playbooks, and educational content for coaches and customers
• Collaborate with Product and Content teams to integrate relationship coaching and counseling services, insights, and homework loops into the Paired app experience
• Define operational safeguards, escalation procedures, and quality standards

• Recruit and manage a high-quality network of relationship coaches and therapists
• Build systems for coach training, quality assurance, performance management, and ongoing development
• Create a strong relationship services culture focused on customer outcomes, empathy, and operational excellence
• Develop scalable processes for scheduling, matching, and coach utilization
• Continuously improve customer satisfaction and relationship coaching effectiveness through feedback and data analysis

• Work closely with Product, Engineering, CRM, and Operations teams to ensure a seamless relationship coaching experience
• Help define intake flows, matching systems, session logistics, and customer support processes
• Support the implementation and optimization of operational tools including scheduling and video platforms
• Ensure the relationship coaching experience integrates naturally into the wider Paired product ecosystem

• Ensure coaches operate within agreed scope and guidelines
• Maintain high standards of customer care, professionalism, and ethical practice

• US based - fully remote (East Coast only)
• 5+ years of experience in coaching, therapy, counseling, or relationship support industries, including some direct client work
• Experience building, hiring, and managing coaching or therapy teams
• Strong understanding of relationship support methodologies, frameworks, and customer needs
• Experience creating educational content, training programs, or coaching curricula
• Operational mindset with the ability to…