Digital Experience Coordinator

MMGY Global is seeking a Digital Experience Coordinator located in Overland Park, KS. The role focuses on identifying and leading marketing technology opportunities such as Control Tower, website personalization, user experience audits, conversion rate optimization (CRO), and general website strategy.

Key responsibilities include planning, execution, and collaboration across internal and client teams in areas such as Account Management, Email Marketing & Automation, Media, Paid Search, Organic Social, Interactive Development, Creative and Product Services.

• Contribute to integrated marketing technology strategies for client websites.
• Oversee website personalization and conversion rate optimization programs.
• Support website and user experience strategy discussions and audits.
• Contribute to the continuous improvement of Control Tower, associated technologies, and digital experience team processes.
• Identify digital marketing opportunities and act as a catalyst for integrated marketing across channels.
• Oversee production of monthly personalization performance reports and integrated marketing technology reporting.
• Assist in content management and discoverability efforts as necessary.
• Maintain marketing technology documentation, including case studies, marketing materials and training documentation.
• Strong communication and presentation skills.
• Solution-oriented and able to take into account both quality standards, as well as the real-world constraints of a project.
• Broad knowledge of digital marketing technologies and principles.
• Able to support recommendations with analytics.
• Understanding of the physical, cognitive, cultural and social factors that affect user decisions.
• Able to work constructively across departments and teams.
• Strong interest in learning new technologies and skills.

• 1+ year of professional experience in digital marketing.
• Knowledge of user experience, conversion rate optimization, and personalization software.
• Proficiency in Google Analytics 4 and Microsoft Excel.
• Working knowledge of HTML and CSS.
• Strong communication and organizational skills.
• Ability to work independently and manage multiple projects within established timelines and budgets.

MMGY Global provides a comprehensive PTO + benefits package that includes a hybrid telework policy. Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa. MMGY Global is an Equal Opportunity Employer.