Associate Director, Omnichannel Strategy

Job Description Animal Health — NORAM Digital Team Digital Business Liaison, Livestock Function

AD, Omnichannel Digital Strategy
- Livestock

Director, Digital Operations

Companion Animals Brand/Species marketing teams;
Digital Operations team (Content, Analytics, Web, SFMC), Global Costumer engagement team, IT, among others.

Lenexa, KS
- Hybrid (3 days/week onsite)

The Digital Business Liaison is the strategic connective layer between the Livestock business (marketing teams) and the Digital Operations execution engine. Acting as a true business partner. This person aligns business strategy across the full digital ecosystem (web, email/Sales Force Marketing Cloude (SFMC), digital content) into cohesive omnichannel strategies for both farmers/producers and veterinary professionals.

This is a strategic, execution-accountable role: the Liaison translates business priorities into clear internal digital briefs, plans and prioritizes the digital campaign backlog, and reports performance in ways that inform future business decisions — contributing directly to the long-term growth of the Animal Health business.

1. Strategic Business Partnership Serve as the primary point of contact and trusted advisor between Livestock Brand/Species stakeholders and the Digital Operations team, embedding digital and omnichannel thinking into brand and media planning from the outset.

2. Omnichannel Alignment Align the business unit's strategy across the full digital ecosystem — web, SFMC/email, digital content— into unified omnichannel strategies that engage farmers/producers and veterinary professionals throughout the customer journey.

3. Brief Development & Intake Translate business needs into clear, complete, and actionable internal digital briefs