Vice President, Audience Development

Position:Vice President, Audience Development

Location: Remote

Job :176

# of Openings:1

Vice President, Audience Development

Farm Journal is a data and information company that maps the present and future of farming, food, technology and sustainability through the lens of 23 brands committed to every major agriculture and food production segment. Our brands generate 20 million monthly interactions across digital, video, radio and print sources, and have subscribers to nine print magazines, a streaming service, email newsletters and a paid print-and-digital intelligence service.

Farmers, ranchers, growers, packers, shippers and the industries that support them rely on Farm Journal’s brands to profitably grow their businesses. Its exclusive research and data insights are so powerful that it earned Farm Journal recognition as one of the most innovative companies in the country, according to Fast Company business magazine.

The trust of and relationship with our audience fuels our business’ success. The vice president of audience development is responsible for both the strategic oversight, growth and operational management of the company’s full-portfolio warehouse of names, which includes all print and digital subscribers, and online names (users & emails). Further, this position manages all audience-related projects surrounding names acquisition, demo appends, quality-control, data-hygiene and reporting.

Annual objectives include email names acquisition, cleaning, analytics and metrics development, increasing known personas – regardless of source or activity – including contact information, demographics, “engagement” (online, print, television, email, events), communication preferences and more.

The vice president of audience development is the company’s thought-leader on audience development and contributes to the overall strategy of the audience center of excellence, which includes text-based content, events, broadcast and product development.

This vice president of audience development will collaborate across the full organization with insight and recommendations, statements-of-work, prioritized needs/requests, and then management of the necessary resources including budgets, staff, vendor relationships, etc. The audience development division works in partnership with a director of marketing responsible for solutions marketing and sales enablement and the sales division, among others.

This position has seven direct reports and is fully remote in the continental United States.

• Serves as business-owner and lead for new contacts and known audiences
• Evaluates current and future internal business requirements to identify audiences
• Works with various division managers to attach relative value for different data-points
• Follow industry trends for new and evolving high-value data-point needs
• Develops one or more “Data-Profile” reports plus a “single view” for company and client use
• Keeps company managers aware of shifts/trends in audience. Maintains a full understanding (and map) of where and how Farm Journal captures data
• Creates strategies and implements campaigns to grow and maintain audiences
• Actively pursues a wide range of options for source-names both internally and externally
• Ensures that all synchronization & hygiene of data is accurate and current at all times

• Progressively and strategically leverages full Farm Journal portfolio for best-effectiveness in audience acquisition
• Serves as the Farm Journal lead to create and implement tactics that attract & convert contacts
• Constantly tests various marketing efforts, offers etc.
• Develops new strategies for audience growth.
• Upholds brand integrity in all activities

• Manages subscription acquisition and retention for streaming channel
• Manages subscription acquisition and retention for paid sites
• Directly responsible for legacy circulation, paid or controlled, including magazines, Pro Farmer & eNewsletters
• Works with magazine & newsletter managers to establish and execute marketing plans, revenue projections, etc.
• Closely monitors all…