Vice President Marketing

About the Role

The Vice President of Medicare Marketing is a high-impact executive responsible for the overarching strategic vision and multi-year growth of the Medicare division. This leader manages a $200 million budget to generate 5 million annual leads while transforming Select Quote’s marketing ecosystem into a digital-first, compliance-forward operation. The ideal candidate is a sophisticated general manager capable of “managing up” to the C‑suite, “out” to strategic partners, and “down” to high-performing internal teams.

• This position has direct supervisory responsibilities.

• Drive Strategic Initiatives:
  Lead cross-functional, enterprise-wide initiatives, including the launch of new marketing channels, customer segmentation, customer journey optimization both digitally and call based, and drive the exploration of untapped market opportunities.
• Digital Strategy Development:
  Architect and execute a comprehensive digital transformation strategy to diversify lead sources and move beyond current media dependencies in partnership with the Digital team and Channel leads.
• Long-Range Planning:
  Define and own the multi-year strategic lead generation roadmap, ensuring it aligns with the broader corporate growth objectives of Select Quote.
• Full P&L Ownership:
  Manage the marketing P&L for the Medicare division with a relentless focus on maximizing enterprise ROI and profitability.
• High-Level Stakeholder Management:
  Master the ability to manage up (communicating performance and strategy to senior leadership), manage across (driving partnership with internal cross-functional peers), and manage down (mentoring and coaching internal teams).
• Executive Insights:
  Distill sophisticated analytical rigor into high-level presentations for the senior leadership team, “managing up” by providing data-backed recommendations for strategic growth and risk management.
• Agile Optimization:
  Oversee the daily and intra-day optimization of marketing spend through the internal and external marketing team, ensuring sales operations and workflow management teams are synchronized with lead delivery.
• Escalated Compliance Oversight:
  Serve as the final internal authority for Marketing Compliance, proactively resolving complex regulatory concerns and ensuring all creative assets meet internal and external standards.
• Strategic Partner Management:
  Lead high-stakes negotiations and “tough conversations” with external media agencies and affiliate partners to ensure lead quality and financial commitments are met.
• Competitive Market Analysis:
  Utilize a deep understanding of profit drivers to identify and exploit new lead sources and digital media strategies before they become industry standards.
• Customer Segmentation and Consumer Profiling:
  Lead research, data science models to uncover pockets of high ROI and translate that into actionable and repeatable marketing strategy across all channels.

• Demonstrated leadership skills to drive optimal business performance.
• Strong communication skills, a proven ability to influence teams, and aptitude to matrix manage internal resources.
• Progressive experience in roles demanding analytical rigor and discipline.
• Strong business and financial acumen.
• Best in class analytical skills.
• Experience in operations and operational disciplines in addition to strong marketing expertise.
• Entrepreneurial spirit – creativity to identify opportunities when others may not see them and a willingness to “roll up your sleeves” to execute.
• Experience managing external partners and a willingness to have “tough conversations” to get the results needed.
• Strong written communication and presentation skills; comfortable with high degree of interaction with senior leadership team.
• Self‑motivated with an extremely strong sense of urgency.
• Flexibility to adapt and change as priorities evolve.
• Ability to manage multiple priorities at the same time.

• Bachelor’s degree (MBA preferred).
• 12+ years of progressive management experience in a high-level leadership role managing multi-disciplinary teams, marketing or operations.
• Demonstrated ability…