Retail General Manager

Position Summary

The primary role of the General Manager is to lead the entire store team to excellence in team member, guest, and financial outcomes, by overseeing daily operations of the store. Responsibilities include the creation and implementation of a strategy designed to grow the business, by coordinating the development of key performance goals for direct reports and standard work. The General Manager is the Leadership Champion and will implement Foundational Excellence (Standard Work, Talent, and Leadership) throughout the entire store team.

Success in the role of a General Manager is defined by positive employee culture, top level guest experience and exceeding company financial outcomes.

• Ensure the retail store team is fully staffed with the right number of people with the right talent to meet standard work expectations.
• Ensure that coverage is scheduled to optimize productivity and efficiency.
• Lead the retail store teams ensuring channel strategy is successfully executed and deliver on meeting sales and profit goals and customer satisfaction goals.
• Drive profitable outcomes by ensuring execution of the Sales Leadership and Operations Standard Work.
• Create a culture of a “Guest First” mentality by measuring guest feedback, in store engagement with guests, and guest satisfaction tools/social media reviews.
• Able to change current reality through gap management and by creating business plans for people and processes.
• Collaborate with Regional Director, Corporate Retail Operations, and cross‑functional Corporate partners to develop an effective customer service strategy that builds brand awareness, engagement, and education while driving sales and brand content.
• Collaborate and execute strategic opportunities for the store, work cross‑functionally to develop concepts or processes, and create plans to execute the strategies within each department.
• Align strategies with the company and division OKRs to ensure the store meets or exceeds planned goals and key results.
• Prepare and execute a talent management plan through a 4½‑box and succession planning strategy.
• Recruit, lead and develop all team members and develop a culture of passionate, high‑performance teams.
• Host ongoing talent conversations that develop leadership skills to build the store “bench.”
• Act as a Leadership Champion, to change current reality through personal leadership and leadership performance management.
• Inspire and guide through coaching, mentoring and leading by example.
• Set clear expectations and hold teams accountable for performance results.
• Manage budget, resources, staffing, and operations in accordance with business priorities.
• Own the P&L and make financial decisions for company and store profitability.
• Ensure brand presentation is executed in the store as defined by the Style Guides.
• Drive results by developing dedicated focus around SOPs, retail processes and procedures.
• Engage the store TEC teams, helping to develop plans and strategies that drive employee engagement.
• Partner on community efforts to promote the brand.
• Open and close the store as needed, including securing the building, enabling and disabling the alarms.

Bachelor’s degree (B.A. or B.S.) or equivalent from a four‑year college in business, retail management, sales, merchandising, or a related field preferred. 5 years of experience in a direct customer‑interactive environment required; high volume 3 years of management experience required. An equivalent combination of education and experience will be considered.

To perform this job successfully, an individual must be proficient in Microsoft Office, including Word, Excel, and PowerPoint.

This position will manage the store leadership team within the assigned region. Develop and execute the company’s business strategies in order to attain the goals of the board and shareholders. Provide strategic advice so direct reports have an accurate view of the market and the company’s future. Prepare and implement comprehensive business plans to facilitate. Ensure company policies and legal…