Chief Marketing Officer

At 1-800-GOT-JUNK?, we don’t just make junk disappear — we Make Space for Possibility. When we make space, we open the door to fresh starts, renewed energy, and new possibilities — for our customers, our Franchise Partners, and our people.

We’re now entering our next big chapter:
Doubling our business from ~$700M to our goal of $1.4B by evolving from a single-service brand into a multi-product, customer-obsessed growth platform that’s redefining what a modern home services company can be.

We’re looking for a Chief Marketing Officer who sees possibility everywhere — a bold, commercially-minded, get-stuff-done growth leader who can turn insight into impact and purpose into performance. As a key member of our Executive Team, you’ll unite brand, performance, and customer experience under one vision — building loyalty, advocacy, and lifetime value at every touchpoint. You’ll bring together the strategy, systems, and accountability that make growth happen — balancing creative storytelling with ruthless performance focus.

This is a defining role for a senior marketing leader with a services-based or retail business background managing Ad budgets of ~$100MM+ and who thrives at the intersection of strategy, storytelling, and scale — someone ready to execute, deliver, and accelerate the next decade of growth for one of North America’s most loved brands.

• Double the business — $700M to hit our $1.4B goal by 2030 — through scalable marketing engines that deliver measurable growth.
• Speed to value — faster testing, faster learning, faster results.
• Tight accountability — strategy backed by execution, creativity matched with commercial discipline.
• Customer obsession — every touchpoint drives retention, repeat, and referral.
• Franchise partnership excellence — franchisees see national marketing as a growth multiplier, not a cost center.

• Deliver results, not just plans. Build, test, and scale marketing programs that convert directly to revenue and repeat business.
• Architect and execute a marketing strategy that drives mass acquisition and long‑term retention, accelerating both residential and commercial growth.
• Hold tight accountability for clear, measurable outcomes — from cost per lead to customer lifetime value — tying marketing dollars to impact.
• Prioritize what moves the needle. Build a Lean & Agile marketing organization that learns fast, adapts faster, and thrives on experimentation and performance data.
• Translate company strategy into measurable OKRs that connect channel performance, customer value, and spend efficiency.
• Partner closely with Revenue, Product & Technology to co-create new product lines, pricing models, and customer experiences that drive both revenue and profitability.

• Residential:
  Grow our core business by deepening frequency and share of wallet — turning one‑time users into lifelong loyalists through new products, membership, referral, and subscription models.
• Commercial:
  Unlock a new frontier of growth by building brand awareness, credibility, and lead generation strategies tailored to B2B customers with recurring, scalable needs.
• Tailor brand storytelling and acquisition strategies to meet the distinct emotional and rational triggers of each segment — home and business.

• Strengthen and evolve the 1-800-GOT-JUNK? brand architecture while enabling tailored storytelling for new divisions, products, and customer segments.
• Champion creativity that delivers results — connecting emotionally with customers while driving measurable performance.
• Lead development of unified brand and messaging frameworks that create clarity across marketing, product, and franchise communications.

• Build strong, trusted partnerships with our franchise network — providing marketing leadership, insights, and scalable tools that drive local success without overwhelming the system.
• Design solutions to manage ad‑hoc franchise marketing requests efficiently, freeing the team to focus on high‑value, strategic initiatives.
• Steward a marketing…