GTM Engineer; Marketing

About the role

The GTM Engineer (Marketing) owns the technical and operational layer of Branch's marketing engine. This includes marketing automation, campaign operations, lead nurture infrastructure, SEO/AEO tooling, attribution reporting, and AI agents that support content creation and distribution. The role partners closely with the Marketing team and reports into Rev Ops to ensure alignment between marketing activities and pipeline outcomes.

• Own the Hub Spot marketing automation layer — nurture workflows, behavioral triggers, lifecycle stage transitions, and form/landing page infrastructure
• Build and maintain segmented nurture tracks by persona (HR leader, CFO, Ops) and vertical (restaurant, retail, healthcare), enabling personalized outreach at scale
• Ensure all campaign activity in Hub Spot is properly tracked, attributed, and linked to pipeline impact

• Build and maintain the AI agent layer for content operations: first-draft blog post generation, content repurposing into ad/email/one‑pager formats
• Develop and automate the SEO/AEO keyword intelligence workflow — continuous ranking monitoring, competitor content gap analysis, and auto‑generated content briefs
• Explore and implement AI‑assisted copy generation for nurture sequences and ABM efforts, enabling higher volume without additional headcount

• Own marketing attribution: standardize the attribution model across all campaigns and enforce consistent application
• Build the automated weekly performance report — channel performance, MQL volume, cost‑per‑MQL by source, pipeline influence — aggregated from Hub Spot, Google Analytics, and ad platforms
• Flag campaign anomalies in real time (spend spikes without proportional pipeline impact, conversion rate drops by segment)

• Manage the technical SEO tooling layer (Clearscope) and build a systematic keyword monitoring and content brief workflow
• Monitor competitor content movements and organic ranking shifts, surfacing weekly opportunity briefs to Marketing leadership
• Coordinate with the content AI agent to ensure SEO‑optimized briefs are executed efficiently

• Own lead enrichment, routing, and lifecycle stage logic for all Marketing‑sourced contacts entering Hub Spot
• Monitor and maintain MQL‑to‑SQL conversion data quality, ensuring accurate handoff data between Marketing and Sales
• Partner with Brian on the enrichment waterfall and data standards for Marketing‑sourced contacts

• 3‑5 years of experience in marketing operations or revenue operations at a B2B SaaS company
• Hands‑on Hub Spot experience — built marketing automation workflows, behavioral triggers, lifecycle stage logic, and basic reporting
• Experience building or maintaining email nurture programs with measurable engagement outcomes (open rates, click rates, MQL conversion)
• Familiarity with marketing attribution concepts and ability to implement and maintain a consistent attribution model in Hub Spot
• Experience building with AI‑assisted workflows or automation tools leveraging LLMs
• Demonstrated ability to work independently on technical builds — take a requirement from a marketing stakeholder and execute without step‑by‑step direction
• Strong written communication; can summarize analytical findings clearly for a non‑technical audience

The salary range for this role is $120-135k.

The salary range displayed reflects an average base salary for this position across the U.S. The base salary offered to an applicant could be higher or lower based on each applicant’s specific skill set, experience, education, or training.

This position is classified as remote within the United States of America.

We do not hire candidates located outside of the domestic U.S.

• Market‑leading medical, dental, and vision insurance
• Stock options
• Free Premium‑Tier Origin Financial Wellness subscription
• Monthly home‑office stipend
• 401k (Trans America)
• 12‑weeks paid parental leave for birthing and non‑birthing parents
• Flexible time off + sick and safe time
• 11 paid company holidays
• Branch@Branch Same‑Day Pay Option

Branch is an equal‑opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Must be currently authorized to work in the USA without sponsorship or transfer.