Marketing Specialist - Media

Position: Marketing Specialist - Performance Media
Rally House is a specialty retail store that carries all things local! We are looking for people who enjoy working for a growing organization, as we currently operate 300+ stores nationwide, with many more to come! You will enjoy an exclusive store discount when you join our team, as well as a competitive benefits package with flexible PTO, 401k match, parental leave, paid holidays, and receive continued development opportunities as we grow our company.

We don't just provide jobs, we provide careers. Apply today and be part of our growth!

Job Description The Marketing Specialist - Performance Media is responsible for creating and optimizing paid advertising campaigns across key digital platforms. This role focuses on executing data-driven strategies, testing creative assets, and analyzing performance metrics to maximize results. The position supports the development, implementation, and continuous improvement of paid media campaigns on digital platforms to drive business growth and achieve marketing objectives.

Responsibilities Implement and optimize paid social media campaigns, primarily on Meta platforms (Facebook, Instagram), ensuring they achieve set performance targets

Assist in setting up, optimizing, and auditing Google Ads search campaigns to improve key metrics

Track and adjust campaigns based on performance metrics, ensuring the best use of the advertising budget

Work independently to test and refine creative assets, ad copy, and audience targeting to improve ad effectiveness

Create and maintain performance reports, offering actionable insights to improve campaigns over time

Work directly with marketing teams in establishing objectives and goals for each campaign

Skills and Knowledge Experience using Meta Ads Manager and Google Ads, Familiarity with performance marketing concepts, audience targeting, and conversion tracking, Strong analytical and problem-solving skills, Takes initiative and delivers results with a high degree of accuracy and attention to detail

Qualifications

Bachelor’s degree in marketing, advertising, communications, or a related field0–2 years of experience managing or supporting paid media campaigns on Meta or Google platforms

Google Ads or Meta Blueprint certification preferred

Physical Requirements Ability to operate a computer, keyboard, mouse, and other standard office equipment

Able to clearly view and read information on a computer screen

Occasionally lift or move items up to 15 pounds

Location

On-site in Lenexa, KSPay Range $55,000.00 - $70,000.00
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