Digital Marketing Strategist, EMS

(Salary range: $60,000 - $70,000/annually)

Searching for an exciting way to expand your digital marketing career? The Digital Marketing Strategist role at Education Dynamics is your chance to transform the future of higher education marketing. You'll be at the forefront of developing and optimizing paid media campaigns across various channels, including PPC, paid social and retargeting/display. Your strategic vision will directly influence how prospective students discover and engage with our partner institutions, ultimately driving enrollment growth and transforming lives.

This isn't just another marketing job; it's an opportunity to be part of a collaborative and innovative team that thrives on data-driven decision-making. You'll have access to cutting‑edge tools and the support of dedicated colleagues as you craft strategies that push the boundaries of higher education marketing. Our flexible work environment ensures you have the freedom to manage your schedule while making a real difference in the industry.

Join us at Education Dynamics and let's transform higher education together.

• Create, execute, and manage digital marketing strategies to drive traffic and conversions on websites and landing pages
• Test and improve performance to best suit client goals with a combination of PPC/paid search, paid social, retargeting, and display media campaigns
• Work hand in hand with Account Managers & Digital Media leadership to come up with ideas, carry out plans, and then measure the results
• Dig deep into the data to uncover trends/shifts in the landscape and potential opportunities to improve performance & ROI
• Put different elements to the test – run trials on your ad creative, landing page designs, beta opportunities, new vendors and other campaign elements to maximize results
• Identify and present new opportunities/areas of growth to clients that will improve their digital marketing ROI
• Manage relationships with multiple vendors, working closely to improve budget and performance
• Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings
• Give clients a more complete view of their digital activities by collaborating across channels with other teams and making sure they understand each component's role in the big picture of their digital footprint

Education Dynamics is a marketing and enrollment management company that is transforming the way students connect with the right school for them. We specialize in market research, advertising, multichannel marketing, lead generation, and enrollment management for over 500 U.S. colleges with a focus on adult online education.

• Bachelor’s Degree in Marketing, Communication, or Analytics or similar field or comparable work experience is required

• 1+ years of experience in managing pay-per-click (PPC)/search engine marketing (SEM) campaigns
• Experience with paid search, paid social, display, or other digital media channels
• Google Ads, Microsoft Ads, or related certification
• Proficiency in Microsoft Excel, specifically for trend analysis using pivot tables, vlookups, etc.
• In-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)

• Google Analytics, Facebook Blueprint, or related certification
• Experience with 3rd party management tools, such as Marin, Double Click Search, or Kenshoo/Skai
• An understanding of the Higher Education and Post-Secondary Education sector

We value the people we work with and genuinely enjoy the work we do together.

We hold ourselves to high standards.

We focus on achieving results and making a real impact.

At EDDY, we value learning and aim to provide a space for everyone to grow and share their knowledge by giving tuition reimbursements for expenses incurred through accepted universities. With this approach taken, we also recognize the hard work of our team members and promote them when these accomplishments…