Growth Marketing Manager

Location: Lenexa, KS (Kansas City Metro)

Reports To: President

At E3 XPS, we help brands create exceptional trade show and experiential marketing programs through innovative design, flawless execution, and industry-leading service.

As we continue to grow, we're looking for a Growth Marketing Manager who is passionate about generating qualified inbound leads, improving the customer journey, and helping position E3 XPS as the preferred partner for exhibit design, exhibit management, and experiential marketing.

The Growth Marketing Manager is responsible for driving inbound lead generation and supporting revenue growth for E3 XPS.

This individual will own the company's marketing operations, Hub Spot platform, content strategy, website management, email marketing, and digital campaigns while serving as the primary point of contact for our external SEO and Google Ads agency.

More importantly, we're looking for someone who constantly brings fresh ideas. Success isn't measured by simply completing marketing tasks - it's measured by generating qualified opportunities, improving marketing performance, and proactively identifying new ways to grow the business.

This role is NOT execution only.

The right person will identify opportunities, build the plan, and move - without being told. We need someone who reads the business, spots what's missing, and acts on it. If you need a roadmap handed to you, this isn't the right fit. If you're the kind of marketer who sees a gap and fills it before anyone asks, keep reading.

• Develop and execute marketing campaigns that generate qualified inbound leads.
• Build and optimize lead generation funnels using Hub Spot.
• Create landing pages, forms, calls-to-action, and lead nurturing workflows.
• Plan and implement a backlink strategy to improve our search authority and online visibility.
• Improve website conversion rates and visitor engagement.
• Develop marketing initiatives that directly support revenue growth.
• Present new marketing ideas and growth strategies to leadership on an ongoing basis.

• Serve as the primary administrator for Hub Spot CRM and Marketing Hub.
• Build and maintain marketing automation workflows.
• Manage email marketing campaigns and customer nurture sequences.
• Maintain CRM data quality and audience segmentation.
• Develop dashboards and reports measuring marketing performance.
• Manage the relationship with E3 XPS's external SEO and Google Ads agency.
• Coordinate website updates with development partners.
• Review campaign performance and recommend improvements.
• Ensure agency initiatives align with business goals and deliver measurable ROI.

• Write weekly blog articles focused on trade show and experiential marketing topics.
• Develop monthly customer case studies.
• Create email campaigns and newsletters.
• Manage Linked In and social media content.
• Maintain the E3 XPS website.
• Coordinate photography and video for completed exhibit projects.
• Manage the company exhibit photo and video library.
• Develop marketing collateral, sales presentations, one-pagers, and downloadable resources.
• Partner with the sales team to create campaigns that generate qualified opportunities.
• Build targeted prospect lists by industry, trade show, and market segment.
• Create marketing materials that support business development efforts.
• Promote new service offerings and any other strategic initiatives.

• Plan, coordinate, and execute E3 XPS-hosted events such as open houses, client appreciation events, and facility showcases that bring prospects and clients into our space.
• Represent E3 XPS at local chamber of commerce events, industry networking functions, and community business organizations to maintain and grow our reputation in the Kansas City market.
• Build and maintain relationships with local business and industry contacts that support brand visibility, referral opportunities, and community presence.
• Attend trade shows on a quarterly basis to stay current on industry trends, engage with E3 XPS clients on the show floor, capture photos and video, and gather client testimonials for…