Digital Marketing Specialist

• Manage, curate, and schedule organic content across retailers' social media channels.

• Build and execute targeted paid Meta (Facebook/Instagram) ad campaigns to drive local store traffic and community engagement.

• Set up, monitor, and optimize localized programmatic media campaigns, including Connected TV (CTV), Geofencing, Display Ads, and local SEO strategies.

• Develop, write, and launch SMS/texting marketing campaigns to drive immediate weekly sales and customer loyalty.

• Utilize Canva to create visually appealing, brand-aligned graphics and assets for social media and digital ads.

• Actively consult with independent retailers to pitch and sell AWG’s digital solutions portfolio, including new websites, digital coupon integration, online shopping/e-commerce setups, and interactive weekly circulars.

• Occasionally travel across the tri-state territory (KS, MO, OK) to meet store owners, understand their unique market needs, and present tailored marketing packages.

• Consolidate, analyze, and interpret monthly performance data across all social and programmatic media channels.

• Deliver clear, actionable monthly analytics reports to retailers, demonstrating ROI and providing strategic recommendations for future growth.

• 2–4 years of experience in digital marketing, agency account management, or a related role. Experience in retail, grocery, or CPG (Consumer Packaged Goods) is a major plus.
• A "Sales Attitude":
  Comfortable pitching services to business owners, handling objections, and driving adoption of digital programs.
• Programmatic & Digital Expertise:
  Hands-on experience with Meta Ads Manager, programmatic advertising platforms (CTV, Display, Geofencing), and a solid understanding of localized SEO.
• Design Savvy:
  Functional proficiency in Canva for quick-turnaround graphic creation.
• Communication & Presentation:
  Strong public speaking and presentation skills; ability to translate complex digital analytics into simple, business-minded language for retailers.
• Travel Readiness:
  Willingness to travel up to 25% within the KS, MO, and OK territory for store visits, grand openings, and regional trade shows.
• Adaptability: A self-starter mentality capable of managing multiple retail accounts simultaneously in a fast-paced environment.

Demonstrates expertise in digital marketing strategies, including programmatic advertising and social media management, while effectively communicating analytics and insights to drive retailer engagement and sales growth.

• Digital Marketing Experience
• Programmatic Advertising Expertise
• Meta Ads Manager Proficiency
• Canva Graphic Design Skills
• Strong Communication Skills

• Digital Marketing
• Programmatic Advertising
• Localized SEO
• SMS/Text Marketing
• Analytics Reporting

• Sales Attitude
• Adaptability
• Public Speaking
• Presentation Skills

• Retail
• Grocery
• Consumer Packaged Goods (CPG)
• Digital Solutions
• E-commerce

• Meta Ads Manager
• Canva
• Geofencing
• Connected TV (CTV)
• Display Ads