Marketing Specialist - Social Media

Rally House is where fans celebrate the teams, traditions, and communities they love. Every day is an opportunity to create memorable experiences that bring fans closer to the moments and teams they care about most. Behind it all is a team fueled by energy, passion, and hometown pride. As we continue to grow, we're looking for team members who are excited to help shape the future of Rally House, deliver exceptional experiences, and make every fan feel right  Description The Marketing Specialist - Social Media supports the day-to-day execution of Rally House's organic social media strategy across national, regional, and store-level channels.

This role helps strengthen brand awareness, customer engagement, and store traffic through timely, relevant, and locally focused social content. This position collaborates with marketing, creative, ecommerce, merchandising, store, and partnerships teams to plan, publish, and monitor content tied to sports moments, product launches, seasonal initiatives, store openings, partnerships, and community programs.

Responsibilities Support the execution of Rally House's organic social media strategy across national, regional, and store-level channels

Assist with social content planning, scheduling, and quality control across Instagram, Tik Tok, Facebook, X, and emerging channels

Create and curate engaging social content for sports moments, product launches, seasonal initiatives, store openings, and community programs

Maintain the social content calendar and help coordinate timely content needs, approvals, and asset collection

Support localized social content by working with store teams, regional marketing, and creative partners to source photography, video, user-generated content, and fan stories

Monitor sports moments, social trends, platform updates, and competitor activity to identify timely content opportunities

Assist with real-time and reactive content during live sports moments, trending topics, product drops, and key brand events

Engage with the online community by responding to comments, messages, and mentions, and escalate customer concerns or brand reputation issues as needed

Support influencer, creator, ambassador, and campus initiatives through outreach, coordination, content tracking, and reporting

Collaborate with paid media, CRM, creative, ecommerce, merchandising, stores, and partnerships teams to ensure social content aligns with broader marketing priorities

Ensure social content follows Rally House brand standards, approved messaging, and platform best practices

Skills and Knowledge Ability to create engaging written and visual content tailored to different audiences and platforms, Ability to review social media analytics and identify basic performance trends and opportunities, Creative mindset, attention to detail, and willingness to collaborate across teams, Effective written, verbal, and interpersonal communication skills, Strong awareness of social trends, sports culture, and real-time content opportunities, Strong organizational skills with the ability to manage multiple projects, deadlines, and shifting priorities, Working knowledge of major social media platforms, including Instagram, Tik Tok, Facebook, and XQualifications

Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred0-2 years of experience in social media marketing, digital marketing, communications, content creation, or a related field

Experience creating content for social media through coursework, internships, freelance work, or professional roles preferred

Experience in sports, retail, entertainment, or another fast-paced consumer environment preferred

Physical Requirements Ability to operate a computer, keyboard, mouse, and other standard office equipment

Able to clearly view and read information on a computer screen

Occasionally lift or move items up to 15 pounds

Location

On-site in Lenexa, KSPay Range $55,000.00 - $70,000.00