Digital Content & Social Media Specialist

Position Summary

The Digital Content & Social Media Specialist is responsible for creating engaging visual and written content that supports brand awareness, product launches, customer education, and ongoing marketing campaigns.

The Digital Content & Social Media Specialist is responsible for creating engaging visual and written content that supports brand awareness, product launches, customer education, and ongoing marketing campaigns.

This role combines hands‑on content creation with social media management and digital marketing execution. The specialist will produce video, photography, and social content; manage day‑to‑day activity across Linked In and Instagram; support website updates; and collaborate with the Marketing team to bring product stories, technical expertise, and industry topics to life.

The ideal candidate is a creative storyteller who is equally comfortable behind a camera, editing video, developing a social media calendar, interviewing a technical expert, and working with the Marketing team to execute a coordinated product launch.

• Plan, film, edit, and produce video content for ongoing programs such as 5 Minutes with Fantech, Tech Talks, product launches, training content, social media, customer education, and other marketing initiatives.
• Develop video concepts, storyboards, interview questions, shot lists, and production plans in collaboration with Marketing and internal subject matter experts.
• Film interviews, product demonstrations, technical discussions, events, installations, and other brand content.
• Edit short‑ and long‑form video for use across social media, websites, presentations, email campaigns, and other digital channels.
• Repurpose longer video content into short‑form clips and supporting social content to maximize reach and extend the life of each piece of content.
• Maintain an organized library of video footage, photography, and other digital assets.

• Plan and execute professional product photography for new product launches, websites, brochures, social media, email campaigns, and sales materials.
• Photograph employees, events, facilities, installations, and other subjects as needed.
• Edit and optimize photography for digital and print applications.
• Work with Marketing to maintain consistent brand standards across photography and video.
• Identify opportunities to build a stronger library of original brand photography and video content.

• Help develop and manage the content calendar for Linked In and Instagram.
• Plan, create, schedule, and publish social media content in coordination with broader marketing priorities and campaigns.
• Write or support the development of captions, headlines, calls to action, and supporting social copy.
• Monitor social channels and engage appropriately with comments, mentions, customers, partners, and industry conversations.
• Coordinate with internal teams to identify product, project, technical, employee, and industry stories worth sharing.
• Track social media performance and use engagement data to help refine future content.
• Identify opportunities to increase reach, engagement, and follower growth while maintaining brand voice and positioning.

• Work closely with Marketing and Product Management to develop content for new product launches and ongoing product campaigns.
• Translate product features, technical information, and customer benefits into engaging video, photography, social, and digital content.
• Participate in campaign planning to ensure content is developed in the appropriate formats for each channel.
• Support coordinated campaigns across social media, email,…