Associate Director, Omnichannel Strategy

Role

Purpose:

• The Digital Business Liaison is the strategic connective layer between the Livestock business and the Digital Operations execution engine, aligning business strategy across the digital ecosystem (web, email/SFMC, digital content) into cohesive omnichannel strategies for farmers/producers and veterinary professionals.
• Translates business priorities into internal digital briefs, plans, prioritizes the digital campaign backlog, and reports performance to inform future business decisions.

• Serve as primary point of contact and trusted advisor between Livestock stakeholders and Digital Operations; embed digital/omnichannel thinking into brand/media planning.
• Align strategy across web, SFMC/email, and digital content into unified omnichannel strategies across the customer journey.
• Translate business needs into actionable internal digital briefs (objectives, timelines, success metrics); coordinate global and local lead campaigns.
• Own and prioritize the multi-brand digital backlog; run intake/prioritization sessions; maintain templates/criteria/SLAs.
• Consolidate performance into business-relevant narratives and recommendations.
• Proactively flag capacity constraints, conflicting priorities, or scope changes; maintain a two-way context flow between business and execution.
• Ensure content accuracy and execution alignment; build success plans/benchmarks; champion cross-species best-practice sharing; lead quarterly planning cycles.

• Strong written/verbal communication; translate ambiguous requests into executable digital briefs.
• Experience managing intake/backlogs across multiple stakeholders/brands.
• Working knowledge of digital channels/campaign types (web, email/SFMC, content, paid/organic) to scope omnichannel/media work.
• Ability to build credibility and manage expectations; comfort with performance data/dashboards.
• Proactive collaborator who can drive execution excellence in a matrixed team.

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years in digital marketing, marketing operations, or business-facing digital liaison/account role.
• Experience in shared services/CoE model is a plus.
• Familiarity with Veeva, Salesforce Marketing Cloud, or similar platforms.
• Project management experience is a plus.

• Accountability, collaborative mindset, problem-solving, sense of urgency, adaptability, change catalyst.

• Business translations, cross-functional teamwork, customer engagement, digital/direct marketing, innovation, livestock management, marketing/marketing operations, Salesforce Marketing Cloud, SEM, stakeholder engagement, strategic thinking, vendor management.