Area Sales Director, Wholesale - Northeast
Listed on 2026-06-18
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Sales
Sales Manager, Sales Engineer, B2B Sales, Business Development
As a family‑owned and operated company, we feel a special obligation to the employees who comprise our Taco family. We are committed to offering employees access to the tools necessary to live long and productive lives. We strive to instill in all of our employees:
- A positive mental attitude that helps us to be a leader in the industry
- A commitment to building strong relationships, both inside and outside the organization
- A desire to learn, grow, and contribute to moving our strategy forward
- A need to create and to innovate
Employment Type: Regular Full‑Time Salary
Shift: 1st Shift
Work Status: Remote
Position SummaryThe Area Sales Director, Wholesale is responsible for the sales of all products, services, and resources in the assigned area within the Wholesale Sales Channel. They support the development and implementation of the National Sales Strategy to increase the sales, market share, new product, and new customer penetration, as well as to meet profitability and sales goals of Taco Comfort Solutions (TCS) in the designated area.
They are responsible for channel partner selection based on core department criteria and continuously track their success in meeting assigned targets, margin objectives, and overall business objectives and strategies. The Area Sales Director, Wholesale also establishes and maintains relationships with channel partners, key distributors, trade channel contractors, engineering firms, and all other customers and business partners in their assigned area.
of Success
- Achieve annual sales budget
- Achieve margin expectations by product line
- Execution and tracking of company initiatives to drive results and profitability
- Development and tracking of market share while meeting growth expectation
- Expansion of sales in new markets, expansion of product category sales in entire area to achieve full market penetration
- Grows existing sales and achieves business results within the area, including new business opportunities, technical trends and assessments in the market, and measuring all business analytics in their assigned area.
- Manages the sales of products, services, profitability, technical assessment and resources through wholesale channel partners and distributors to achieve sales, share, and revenue goals within the area by visiting and calling on present and potential customers and end‑users.
- Develops key opinion leaders (KOLs) in entire area.
- Works in conjunction with our training team to effectively drive training content, programs, and attendee assessment and follow up.
- Tracks and measures designated wholesale channel partner effectiveness to meet Market Potential Portfolio and Sales (MPPS) targets.
- Supports the development of a detailed and accurate area forecast plan and delivers business performance reports on a timely basis.
- Supports the development of short and long‑term sales strategies, technical updates and strategies, general business strategies and implementation of the area business plan for achieving Taco Comfort Solutions (TCS) sales and profitability goals.
- Drives and creates development of technical and business strategies along with the VP of US Sales Wholesale in order to drive Taco market penetration in assigned area.
- Supports, recommends, and assists in the development of channel sales programs to include competitive quote analysis (CQA) and all other applicable strategies with the Senior VP of US Sales and VP of US Sales Wholesale.
- Collaborates with the VP of US Sales Wholesale for channel partner selection, decisions, monitoring, and recommendations.
- Utilizes business intelligence software programs and supports market intelligence requests from VP of US Sales Wholesale, Corporate Marketing, Channel Management, and Business Units; analyzes market intelligence data and recommends action plans to achieve improved sales, margin and share performance in the wholesale channel by means of new product development, competitive activity and response, and product line enhancement activities.
- Monitors competitive activity and reports monthly.
- Supports and conducts Taco product and system training and seminars, including electronically controlled (EC)…
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