Sales Manager PCR & TBR - UK

We are seeking a highly motivated and results-oriented Sales Manager to lead and expand our T and PCR tyre business in the United Kingdom, Ireland, Nordic countries (Denmark, Finland, Sweden, Norway), and Iceland. The successful candidate will be based in the UK and play a key role in driving regional sales growth by developing channels, maintaining strategic customer relationships, and executing brand and product strategies in line with company objectives.

This is a strategic field-based role requiring strong channel experience, a hands‑on mentality, and the willingness to travel frequently.

• Develop and execute regional sales strategies for T  and PCR tyres to meet or exceed sales and profitability targets
• Identify and develop new distributors, dealers, and strategic partners across the assigned regions
• Maintain and grow key account relationships through regular visits, business reviews, and joint planning
• Conduct in-depth market and competitor analysis to support pricing, positioning, and product planning
• Coordinate with internal teams (logistics, finance, product, marketing) to ensure operational efficiency and customer satisfaction
• Provide monthly sales forecasts, territory performance reports, and customer feedback to management
• Represent the company at regional trade shows, industry events, and customer meetings to enhance brand visibility
• Collect and report market intelligence (price movements, competitor activity, new regulations)
• Execute company product testing, launch, and branding strategies within the region
• Ensure sales and customer service activities comply with internal policies and credit terms

• Bachelor's degree in Business, Marketing, Automotive Engineering, or a related field
• 5+ years of sales experience in the tyre industry, preferably in T  and/or PCR segments
• Based in the United Kingdom
• Demonstrated channel development experience and existing network of tyre dealers or distributors in the region
• Strong interpersonal, communication, and negotiation skills
• Able to work independently with high execution capability and self‑discipline
• Willing to travel extensively across the assigned responsible region
• Fluent in English; other European languages (e.g., German, Swedish) are a plus
• Preferable:
  Experience in container business (e.g., managing full‑container‑load orders, FOB terms, overseas factory coordination)
• Proficiency with CRM platforms
• Strong understanding of tyre specifications, performance attributes, and technical applications
• Market intelligence gathering and competitive benchmarking skills
• Problem‑solving mindset with attention to detail and a drive to exceed targets
• Cross‑cultural communication experience and comfort working in an international environment

• Competitive base salary commensurate with experience
• Attractive performance‑based incentives / commissions
• Car allowance or company vehicle + travel reimbursement
• Remote / flexible work arrangement (UK‑based)
• Professional development and career advancement opportunities within a growing global organization
• Opportunities to go to company factories for training