Vice President Enrollment Management

Vice President for Enrollment Management

Location
:
Hickory, North Carolina

Lenoir-Rhyne University seeks a bold, data-informed, and growth-oriented leader to serve as Vice President for Enrollment Management (VPEM). Reporting directly to the President and serving as a member of the President’s Cabinet, the VPEM will provide strategic leadership for all enrollment-related functions, including undergraduate, graduate, and non-credit / continuing education recruitment, admission, financial aid, enrollment services, enrollment analytics, and market expansion initiatives.

A central priority of this role is driving enrollment growth and brand presence across the Carolinas as well as across the Southeast. The VPEM will play a critical role in positioning the university for sustainable growth through market-responsive programming, strategic partnerships, improving student retention and graduation rates, and a seamless experience from recruitment through degree completion.

• Develop and execute a comprehensive enrollment growth strategy aligned with institutional priorities
• Lead market analysis, demand assessment, and competitive positioning to inform recruitment strategy and new program growth in Asheville.
• Partner with academic leadership to align enrollment strategy with program capacity, workforce demand, and regional employer needs.
• Cultivate partnerships with healthcare systems, employers, community colleges, and civic organizations to strengthen recruitment pipelines

• Provide strategic oversight of all recruitment and admission operations across undergraduate, graduate, and professional programs.
• Strengthen recruitment pipelines for undergraduate, graduate, adult, transfer, online and professional students as well as non-degree, certificate and continuing education students, particularly in growth markets.
• Ensure a cohesive, student-centered enrollment experience across all entry points and modalities.
• Partner with Athletics to ensure roster goals and revenue targets are met.
• Lead enrollment planning for new program launches and market entry initiatives.
• Oversee financial aid strategy, including merit‑and‑need‑based aid, scholarships, and pricing strategy to support enrollment growth and net tuition revenue.
• Advance affordability and access initiatives while balancing institutional sustainability.
• Ensure compliance with all federal, state, and institutional financial aid regulations.
• Provide executive oversight of the Registrar’s Office, ensuring accurate, efficient, and student-centered academic records, registration, and degree progress services.
• Align registrar operations with enrollment, retention, and student success goals.
• Ensure compliance with academic policies, accreditation standards, and regulatory requirements related to student records and reporting.
• Promote process improvement and technology optimization across enrollment operations.

• Collaborate closely with marketing and communications leadership to align brand strategy, messaging, and recruitment campaigns
• Use data analytics, CRM systems, and predictive modeling to inform recruitment strategy, yield management, pricing, and retention.

• Lead, mentor, and develop a high-performing enrollment management team across admission, financial aid, and the registrar.
• Foster a culture of collaboration, accountability, innovation, and continuous improvement.
• Monitor key enrollment indicators and provide regular data-based reporting to the President, Cabinet, and Board of Trustees.
• Provide administrative support to the Board of Trustees committee on Enrollment and Athletics
• Champion a student-first, service-oriented approach that reflects Lenoir‑Rhyne’s mission and values.

• Serve as a visible ambassador for Lenoir‑Rhyne locally, regionally and nationally
• Represent the university with school counselors, community partners, consortia, and national enrollment organizations.
• Stay current on national enrollment trends, demographic shifts, and policy changes affecting higher education.

The…