Marketing Manager

• Responsible for leading the execution of the Credit Union's marketing strategy to drive membership growth, brand awareness, and community engagement
• Oversees day-to-day operations of the Marketing Department, establishing priorities and assigning work
• Manages project prioritization, workflow management, and resource allocation
• Plans, executes, and tracks performance of marketing campaigns aligned with strategic goals
• Leads marketing projects, ensuring timelines and deliverables are effectively managed
• Develops and deploys content supporting campaign objectives, brand standards
• Ensures strong internal communication of all campaigns
• Monitors and analyzes campaign performance to optimize engagement and ROI
• Creates an engaging work environment by coaching and developing direct reports
• Manages relationships with external marketing agencies and vendors
• Directs content planning and production across all channels
• Maintains marketing databases and reporting tools
• Executes public relations and community engagement initiatives
• Coordinates relationships with local media contacts and event partners
• Ensures compliance of marketing materials with applicable regulations
• Acts as brand steward by reviewing communications for consistency

• Bachelor’s degree in Marketing, Communication, Business or related field or equivalent combination of education and experience
• Five to eight years’ experience, preferably within a financial institution or regulated industry
• Demonstrated strength in project management, including ability to manage multiple priorities, timelines and stakeholders
• Proven leadership and team development experience
• Excellent written and verbal communication skills
• Creative thinker with the ability to translate ideas into effective campaigns
• Highly organized with strong attention to detail and follow-through
• Proficiency in Microsoft Office and familiarity with marketing analytics tools and CRM systems preferred

Demonstrates expertise in leading marketing strategies to drive membership growth and brand awareness, with a strong focus on project management, campaign performance analysis, and team development. Proficient in managing relationships with external agencies and ensuring compliance with marketing regulations.

• Project Management
• Marketing Strategy Execution
• Team Development
• Campaign Performance Analysis
• Communication Skills

• Marketing Strategy
• Campaign Management
• Content Development
• Performance Tracking
• Project Prioritization
• Resource Allocation
• Compliance Management
• Database Management

• Leadership
• Creative Thinking
• Attention to Detail
• Organizational Skills

• Financial Institution
• Regulated Industry
• Community Engagement
• Brand Stewardship

• Microsoft Office
• Marketing Analytics Tools
• CRM Systems