Sales Director, Foodservice

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Location: United States (Eastern/ Central Time Zone Preferred)
Department: Commercial
Employment Type: Full-Time
Reports To: Chief Strategy & Commercial Officer

Seaman Paper is a global manufacturer of specialty paper and sustainable packaging solutions. Family-owned and headquartered in Leominster, Massachusetts, the company has been operating since 1946 and serves customers across North America, Europe, and Asia.

We are looking for an experienced Sales Director, Food service to lead the commercial sales and marketing strategy for Seaman Paper's Food service business across the U.S. and Europe.

This is a senior commercial leadership role with responsibility for revenue growth, customer development and retention, pricing and profitability, forecasting, and overall commercial performance. The Sales Director will lead and develop sales teams, build strategic customer relationships, identify new market opportunities, and work closely with manufacturing and operational teams to connect customer demand with Seaman Paper's capabilities and long-term growth strategy.

The ideal candidate is a commercially focused leader with strong experience in sales strategy, strategic accounts, team leadership, and manufacturing environments.

• Develop and execute the Food service Division's sales and commercial strategy across the U.S. and Europe.
• Establish annual budgets, sales forecasts, growth plans, and commercial priorities aligned with company objectives.
• Identify market opportunities and develop strategies to expand Seaman Paper's Food service business.
• Monitor market conditions, competitive activity, customer needs, and industry trends to inform commercial strategy.

• Grow revenue, market share, and profitability across existing and new customer relationships.
• Identify opportunities for growth through new accounts, products, markets, and geographic expansion.
• Manage pricing, product mix, margins, and commercial risks.
• Evaluate business opportunities and make recommendations based on revenue potential, profitability, and strategic fit.

• Lead, coach, and develop the U.S. and U.K. sales teams.
• Establish clear goals, performance expectations, and accountability.
• Strengthen CRM usage, pipeline management, forecasting, and sales reporting.
• Build organizational capabilities and develop talent and succession plans.

• Build and maintain executive-level relationships with key customers.
• Develop and execute strategic account plans for major customers.
• Lead significant commercial negotiations and agreements.
• Serve as an escalation point for major customer issues and opportunities.
• Develop a deep understanding of customer strategies, business needs, and growth opportunities.

• Partner with Marketing, Product Management, Product Development, and Operations to identify new opportunities.
• Translate customer insights, competitive intelligence, and sustainability trends into actionable commercial strategies.
• Support new product development and commercialization initiatives.
• Develop go-to-market strategies for new products and markets.
• Provide recommendations regarding investments and opportunities that support long-term growth.

• Work closely with Manufacturing, Supply Chain, Customer Service, Quality, and Finance.
• Ensure customer commitments align with manufacturing capacity, inventory, service levels, and profitability objectives.
• Improve demand forecasting and communication between commercial and operational teams.
• Help balance customer requirements with operational capabilities and business objectives.
• Provide strategic direction to the Food service customer service organization across the U.S. and U.K.
• Promote a consistent, high-quality customer experience across markets.
• Partner with Customer Service and other internal teams to resolve significant customer issues.
• Identify opportunities to improve service, communication, and customer retention.

• Report business performance, opportunities, risks, and recommended actions to executive leadership.
• Contribute to company-wide strategic planning and commercial initiatives.
• Use market and business data to support strategic…