General Sales Manager

About the Job

Vista Radio has an immediate opening for a full-time
General Sales Manager
, based in Lethbridge, AB
.

• Develop and execute sales strategies that achieve revenue targets and drive market growth
• Lead, coach, mentor, and develop the local sales team through hiring, training, performance management, and ongoing support
• Build and maintain strong relationships with key clients, agencies, and community partners
• Identify new business opportunities and develop strategies to grow market share
• Monitor market trends, competitor activity, and customer needs to identify opportunities for growth
• Develop a strong understanding of the radio and digital advertising landscape, including emerging technologies and industry trends
• Work collaboratively with Programming, Promotions, Production, and other departments to deliver successful client campaigns
• Prepare regular sales reports, forecasts, and revenue updates for senior leadership
• Ensure compliance with company policies, procedures, and ethical standards
• Coordinate advertising schedules to ensure campaigns are delivered as promised
• Lead and actively participate in sales meetings, providing direction, coaching, and motivation to the team
• Represent Vista Radio at community events, industry functions, and networking opportunities
• Other duties as assigned

• Minimum five (5) years of sales management experience within the radio industry
• Strong knowledge of radio advertising, digital marketing solutions, and consultative sales techniques
• Demonstrated success building and maintaining long-term client and agency relationships
• Proven leadership experience with the ability to coach, motivate, and develop high‑performing teams
• Excellent communication, presentation, and interpersonal skills
• Strategic mindset with the ability to develop and execute revenue growth plans
• Strong analytical, organizational, and problem‑solving skills
• Ability to thrive in a fast‑paced, collaborative environment while managing multiple priorities
• Proficiency with Microsoft Office and CRM software
• Willingness to work flexible hours, including evenings and weekends, as operational needs require

• Health & Dental Coverage – Comprehensive plans for individuals and families
• RRSP Program with DPSP Matching – Vista matches your contributions into a Deferred Profit‑Sharing Plan
• Short‑term & Long‑term Disability – Income protection when life throws you a curveball
• Employee and Family Assistance Plan (EFAP) – 24/7 access to mental health and counseling support
• Annual Vacation & Stat Holidays – Paid time off to relax and recharge
• Life & Optional Life Insurance – Protection for you and your loved ones
• Virtual Care Access – On‑demand, 24/7 healthcare wherever you are
• Work Where You Live – Make a real impact in the communities we serve

Vista Radio is a community of passionate people making a difference through local storytelling, music, and meaningful connections. We invest in our people with a benefits package that supports your health, well‑being, and future — all in a fun, collaborative environment.