General Sales Manager

Your next leadership opportunity is here! We’re looking for an experienced, driven, and people-focused General Sales Manager to lead our sales team in Lethbridge, Alberta
.

This is an exciting opportunity for someone who loves sales just as much as they love developing people
. You’ll lead a talented team, build strong client relationships, and help shape the future growth of one of Vista Radio’s local markets.

We are looking for a lifer, someone who gets us and wants to grow with us long-term. We’re competitive, collaborative, and passionate about helping local businesses succeed. We need a leader who can inspire a team, drive revenue, and create a winning culture while building meaningful relationships throughout the community.

If you’re ready to lead from the front, coach a high-performing sales team, and make a lasting impact in your market, we’re ready to talk to you!

About the Job:

Vista Radio has an immediate opening for a full-time
General Sales Manager
, based in Lethbridge, AB
.

What you’ll do

• Develop and execute sales strategies that achieve revenue targets and drive market growth
• Lead, coach, mentor, and develop the local sales team through hiring, training, performance management, and ongoing support
• Build and maintain strong relationships with key clients, agencies, and community partners
• Identify new business opportunities and develop strategies to grow market share
• Monitor market trends, competitor activity, and customer needs to identify opportunities for growth
• Develop a strong understanding of the radio and digital advertising landscape, including emerging technologies and industry trends
• Work collaboratively with Programming, Promotions, Production, and other departments to deliver successful client campaigns
• Prepare regular sales reports, forecasts, and revenue updates for senior leadership
• Ensure compliance with company policies, procedures, and ethical standards
• Coordinate advertising schedules to ensure campaigns are delivered as promised
• Lead and actively participate in sales meetings, providing direction, coaching, and motivation to the team
• Represent Vista Radio at community events, industry functions, and networking opportunities
• Other duties as assigned

What You Bring

• Minimum five (5) years of sales management experience within the radio industry
• Strong knowledge of radio advertising, digital marketing solutions, and consultative sales techniques
• Demonstrated success building and maintaining long-term client and agency relationships
• Proven leadership experience with the ability to coach, motivate, and develop high-performing teams
• Excellent communication, presentation, and interpersonal skills
• Strategic mindset with the ability to develop and execute revenue growth plans
• Strong analytical, organizational, and problem-solving skills
• Ability to thrive in a fast-paced, collaborative environment while managing multiple priorities
• Proficiency with Microsoft Office and CRM software
• Willingness to work flexible hours, including evenings and weekends, as operational needs require

Vista Radio’s Vault of Benefits

At Vista Radio, we’re more than just a workplace — we’re a community of passionate people making a difference through local storytelling, music, and meaningful connections. We invest in our people with a benefits package that supports your health, well-being, and future — all in a fun, collaborative environment.

Here’s what you can expect when you join us:

Health & Dental Coverage – Comprehensive plans for individuals and families

RRSP Program with DPSP Matching – Vista matches your contributions into a Deferred Profit-Sharing Plan

Short-term & Long-term Disability – Income protection when life throws you a curveball

Employee and Family Assistance Plan (EFAP) – 24/7 access to mental health and counseling support

Annual Vacation & Stat Holidays – Paid time off to relax and recharge

Life & Optional Life Insurance – Protection for you and your loved ones

Virtual Care Access – On-demand, 24/7 healthcare wherever you are

Work Where You Live – Make a real impact in the communities we serve

If you’re a passionate sales leader who enjoys developing people, growing revenue, and making a difference in your community, Vista Radio wants you on our team.