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ASO Specialist

Job in Lewiston, Nez Perce County, Idaho, 83501, USA
Listing for: Itcharm
Full Time position
Listed on 2026-02-12
Job specializations:
  • IT/Tech
    Digital Marketing, Video Game
Salary/Wage Range or Industry Benchmark: 80000 - 100000 USD Yearly USD 80000.00 100000.00 YEAR
Job Description & How to Apply Below

We are a mobile game development company specializing in creating innovative and engaging gaming experiences for players worldwide. Our focus is on developing casual and mid-core games.

We are currently seeking a highly skilled and experienced [ANON]

What We Are Looking For:

  • 3+ years of experience in App Store Optimization (ASO) for mobile games or apps.
  • Strong understanding of ASO principles, including keyword research, metadata optimization, and conversion rate optimization.
  • Proficiency in using ASO tools such as [ANON], [ANON], [ANON], or similar platforms.
  • Familiarity with Google Play Console, Apple App Store Connect, and analytics tools like [ANON] or [ANON].
  • A data-driven mindset with strong analytical skills to interpret data and make informed decisions.
  • A proactive attitude and the ability to adapt in a fast-paced, dynamic environment.

Responsibilities:

  • Develop and execute ASO strategies to improve app visibility, downloads, and rankings on the App Store and Google Play.
  • Conduct keyword research and optimize app metadata (title, description, subtitles, promotional text etc).
  • Analyze competitor strategies and market trends to identify opportunities for growth.
  • Collaborate with marketing, design, and development teams to create and test high-converting app store assets (icons, screenshots, videos, etc.).
  • Monitor and report on key ASO metrics, including impressions, conversion rates, and keyword rankings.
  • Continuously test and optimize app store listings through A/B testing and other experimentation methods.
  • Stay up-to-date with the latest ASO trends, algorithm changes, and best practices.

What Is Important to Us:

  • A strong desire to continuously improve the product by suggesting new ideas, proposing enhancements, and providing valuable insights.
  • A commitment to personal growth and the ability to support colleagues by sharing knowledge.
  • A passion for ongoing learning and development in the field of ASO and mobile game marketing.

Hiring Process:

  • Initial conversation with a recruiter.
  • First interview to discuss basic skills and experience.
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