Marketing Associate (temp

Full-time, Monday – Friday, 8:00am – 5:00pm

Core Lab-Lewiston,

Promote and execute Pathologists’ Regional Laboratory’s (PRL) marketing and communications initiatives. Promote PRL’s brand through managing social media platforms and producing marketing materials for a variety of audiences, including existing and potential clients, patients, and employees.

• Follow and demonstrate PRL’s core values, which includes mutual respect and teamwork, a collegial work environment, and commitment to staff and patient safety.
• Understand and adhere to all safety and HIPAA related standards to ensure high quality patient care.
• Communicate in a professional manner, maintaining client/patient confidentiality.
• Collaborate with department and laboratory staff to maintain harmonious working relationships among employees.
• Works with Compliance Officer on issues pertaining to Medicare/Medicaid regulations to assure 100% compliance.
• Create and communicate various marketing materials for specific audiences.
• Ability to learn and act as a resource in educating medical office staff regarding PRL services and testing capabilities.
• Develop a database and pipeline of qualified leads for new business, including communicating face to face or cold calling appropriate targets.
• Develop and track marketing campaign performance and engagement through data analytics.
• Manage and maintain social media with content calendar and scheduling for Facebook, Linked In, and social media platforms.
• Assist with updating company website.
• Limited travel to client or prospective client sites may be required.
• Perform other duties as assigned to support marketing and communication objectives.

• Skills & Abilities:
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• Superior customer service skills.
• Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator) or other related software.

Experience Background:

• 1-3+ years of experience in marketing, communications or creative production (preferred).
• Healthcare or laboratory marketing experience (preferred).

• Bachelor’s degree in Marketing, Business, Communications, or equivalent (preferred).
• Valid driver’s license (required).