Senior Manager, Reporting & Analytics

# Where Purpose and Opportunity Align Senior Manager, Reporting & Analytics page is loaded## Senior Manager, Reporting & Analytics locations:
Lewisville, TXtime type:
Full time posted on:
Posted Yesterday job requisition :
R0213835
** Service Center
** CSCS TX
** Key Responsibilities
**** Measurement & Reporting
*** Develop and maintain enterprise-wide marketing dashboards that track performance and perceptions across campaigns, channels, and business lines.
* Establish standardized KPIs for Paid, Owned, Earned, and Digital channels based on Caliber business line objectives.
* Provide regular reporting for marketing team and executive leadership, highlighting trends, opportunities, and risks.
** Attribution & ROI
*** Build and refine attribution models to connect marketing activity with business outcomes (appointments, capture rate, leads, revenue, NPS). Enhance tracking of channels as-needed.
* Partner with Finance to align measurement methodologies and validate ROI.
* Ensure visibility into the effectiveness of campaigns across insurers, fleets, OEMs, and consumer channels.
** Analysis & Insights
*** Translate complex marketing data into clear, actionable recommendations for leadership.
* Conduct ad hoc analyses on campaign performance, channel mix, and customer behavior.
* Collaborate with Competitive Intelligence and Voice of the Customer to integrate brand health and market trends into performance reviews.
** Cross-Functional Collaboration
*** Partner with Marketing Managers (Paid/Earned) and Digital team (Owned) to measure channel efficiency.
* Work closely with the Content & Creative Studio and Sales Enablement to assess asset utilization and impact.
* Support Strategic Accounts and Operations with insights that demonstrate marketing’s contribution to carrier relationships.
* Support Digital team with ad-hoc experience learnings and testing analyses
** Tools & Governance
*** Oversee marketing analytics platforms and provide POVs on how to improve tooling in the future (e.g., GA4, attribution tools, CDP, MMM, BI dashboards).
* Ensure campaign tagging, governance, and data quality standards are consistently applied.
* Stay ahead of evolving analytics best practices and emerging technologies.
** Strategic Impact
** The Senior Manager, Marketing Reporting & Analytics provides the proof and discipline behind Caliber’s marketing strategy.
** Qualifications
* ** 5-7 years in marketing analytics, reporting, or data strategy roles.
* Proven experience building enterprise marketing dashboards and attribution models.
* Proficiency with analytics platforms (Google Analytics/GA4, Tableau/Power

BI/Looker, MMM platforms, CRM/Mar Tech data).
* Strong ability to translate data into insights and executive-ready recommendations.
* Excellent collaboration skills across marketing, finance, and operations.
* Bachelor’s degree in Marketing, Business Analytics, or related field; MBA or advanced analytics certification preferred.locations:
Lewisville, TXtime type:
Full time posted on:
Posted Yesterday
** About Caliber
** Founded in 1997, the Caliber portfolio of brands has grown to more than 1,600 centers nationwide and features a full range of complementary automotive services, including , one of the nation's largest auto collision repair providers across more than 40 states and  for glass repair and replacement.

Caliber was recognized as the only company of its kind to make the Forbes list of "America's Best Large Employers," an honor awarded to companies with high employee satisfaction. Caliber was also the only auto service provider to receive an Inc. 2021 Best in Business gold medal in the Extra-Large Company (500+ employees) category, recognizing Caliber for going above and beyond to make a positive impact.

With the purpose of , Caliber's more than 25,000 teammates are committed to getting customers back on the road safely—and back to the rhythm of their lives—every day. Dedicated to providing an outstanding customer experience, Caliber continues to rank among the highest customer satisfaction scores in the industry. Caliber is an equal opportunity employer that is committed to inclusion and diversity.

Learn more about Caliber atAt Caliber, our purpose is Restoring the Rhythm of Your Life. It drives us. It's the promise we make to our guests AND our teammates. These five core values help us deliver on that promise everyday.

Caliber provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including (but not limited to) recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training

Caliber provides reasonable…