Brand Manager - Light Duty Lubricants Strategy & Innovation; LATAM

Career Opportunities:
Brand Manager - Light Duty Lubricants Strategy & Innovation (LATAM) (2660)

Why Valvoline Global Operations?
At Valvoline Global Operations
, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future‑ready products and provide best‑in‑class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values—
Care, Integrity, Passion, Unity, and Excellence
—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

• Treating everyone with care.
• Acting with unwavering integrity.
• Striving for excellence in all endeavors.
• Delivering on our commitments with passion.
• Collaborating as one unified team.

When you join Valvoline Global
, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

This position will be based at our Lexington, Kentucky location. To create greater consistency across locations and opportunities for teams to collaborate in person, beginning in the first half of 2027, the new global standard will be four days per week in the office. In most locations, this will be Monday through Thursday, with Friday remaining optional in the office.

How You Make An Impact

The Brand Manager for Light Duty Lubricants Strategy & Innovation (LATAM) is responsible for Valvoline Global Operations light duty portfolio in the Americas, with direct focus on the LATAM business. The role is the conduit between the regional business units and the supply chain to drive organization growth. This role will input to and drive the global and America’s strategy at a regional level.

The Brand Manager will utilize global processes (Innovation Master Plan creation, New Solutions Development, target margins, etc.) that have been created to build cross functional collaboration.

This role will facilitate the success of LATAM through the below three pillars.

• Product Discovery - identifying regional customer unmet needs
• Product Planning - creating the regional innovation roadmap
• Product Development - New Solutions Development Process.

Key Responsibilities Include

• Product Discovery: Work in concert with the Sr. Brand Manager to utilize market, enterprise, and business unit data to build a vision of the global future for the VGO commercial and industrial product portfolio. Drive consumer research to create research plans that will identify consumer unmet needs and answer critical business questions to unlock innovation pathways. Constantly ideate against strategic business questions.
  
  Evaluate the competitive landscape and identify portfolio gaps and claims opportunities. Develop claims that drive product superiority and overall Valvoline competitive advantage.
• Product Planning
  :
  Create a long‑term product portfolio vision for LATAM. Develop a 5‑year innovation road map (product, package, portfolio) that is aligned to the corporate and business unit strategies. Maintain the road map based on market and business unit trends. Help prioritize product related projects for the organization. Be the…