Industrial Product Marketing Manager

Description

Big Ass who?

We didn't set out to start a fan company. We set out to solve a problem - workplace discomfort. (Sorry, HR, not your kind.) Facilities become furnaces during the summer, but businesses still expect peak performance and productivity. Without providing the basic human right of comfort, that's just asinine. Seeing how overhead fans cooled California dairy cows begged a massive question for our founder.

"Can a fan be made to revolutionize comfort for people?" he uttered.

That's when the HVLS Fan Company was born - with the first-ever patented high-volume, low-speed fan. But that name? BOR-ing. And customers knew it. We kept getting calls asking, "Are you the guys who make those big ass fans?"

Hell yeah we are. And Big Ass Fans was born, complete with our own cheeky donkey mascot, Fanny. Today, we don't just move air, we transform experiences. Big Ass Fans deliver comfort where it counts. We build every product like lives depend on it. Because, turns out, they do.

Our success is a result of the Big Ass Fans team’s innovation. Are you seeking an opportunity to work with extraordinary people with an entrepreneurial spirit? Do you have something that sets you apart from the rest? With a bias for action, we want you to and bring the next great BAF product to market. From our customers to our employees, we are passionate about what we can accomplish together.

The successful candidate will bring passion, energy, and a "get it done" mentality to BAF and the industrial business and contribute in a meaningful way to realize the company’s full potential in the market.

We're on a mission to make the world safer, healthier, and more productive, and we need a strategic product leader to help us get there. As our Industrial Product Marketing Manager, you'll be a driving force behind our product strategy, portfolio roadmap, innovation pipeline and go-to-market approach. You'll connect the needs of our customers and the market with Engineering, Sales, Marketing and other cross-functional teams to identify opportunities, bring the right products and solutions to market, and maximize the commercial potential of our portfolio.

If you thrive on solving customer problems, shaping products and turning market opportunities into business results, this is your moment!

• Own the Industrial product portfolio strategy, roadmap, and lifecycle management.
• Lead new product development and commercialization from concept through launch.
• Identify market opportunities and translate customer needs into product strategies.
• Develop pricing, positioning, business cases, and go-to-market plans.
• Conduct market, customer, and competitive analysis to drive product decisions.
• Partner with Sales to support customer engagement, product adoption, and revenue growth.
• Monitor product performance, profitability, and portfolio optimization opportunities.
• Collaborate across Engineering, Sales, Marketing, Operations, and Finance to deliver successful product initiatives.

• Bachelor's degree in Business, Marketing, Engineering, or related field
• 4-6 years of product management, product marketing, or related experience
• Proven experience developing product strategies, roadmaps, and successful product launches
• Strong analytical, communication, and cross-functional leadership skills
• Experience with pricing, market analysis, customer insights, and portfolio management
• Technical aptitude; experience with PLM, ERP, CRM, or BI tools preferred
• Industrial, manufacturing, HVAC, construction, or related industry experience preferred

• Complete onboarding activities, including an on-site 4-day FANdamentals training.
• Meet key stakeholders across Product Development/Engineering, Sales,…