Advisor, Value Pipeline Audience Strategy; P3

Save the Children

For over 100 years, Save the Children has been fighting for the rights of children. The right to a healthy start in life, access to education, and safety from harm. We work in some of the world’s hardest‑to‑reach places – over 100 countries, including the U.S. No matter what your role is, when you join Save the Children, you’re creating positive, irreversible change for children and the future we all share.

As the Advisor, High Value Pipeline Audience Strategy, you’ll be integral to our work in helping vulnerable children achieve a brighter future. You will develop and optimize strategies to engage and upgrade high‑value mass‑market donors and high‑dollar sustainers as part of Save the Children’s broader audience retention efforts. This role focuses on audience and segment development, insights, and experience design to increase donor lifetime value, loyalty, and engagement.

As part of a newly formed Audience Strategy team, reporting to the Senior Director Audience Strategy, the strategist will shape integrated donor development strategies and optimize donor journeys, helping to build the pipeline for higher levels of giving.

Hybrid – Washington DC, Fairfield, CT or Lexington, KY office locations

Not inclusive of all role responsibilities. May be subject to change.

• Develop and implement audience strategies for high‑value mass‑market donors and sustainers with the goal of upgrading to mid‑level giving.
• Support the Senior Director in driving the next best action strategies across the high‑value pipeline audience to optimize engagement, retention, and upgrade outcomes.
• Define segmentation approaches and donor profiles to support fundraising goals.
• Deliver audience briefings – including segments, profiles, behavioral considerations, and message guidance – for channel and campaign teams to develop detailed channel strategy.
• Collaborate with internal teams to identify emerging donor segments and growth opportunities in the high‑value pipeline.
• Deliver actionable audience insights to channel leads and internal partners to improve in‑channel performance.

• Within the broader audience retention strategy, develop and optimize a relational fundraising strategy focused on engaging high‑value donors through personalized cultivation, strategic stewardship, and data‑informed approaches that drive retention, activation, upgrade potential, and long‑term growth.
• Provide strategic insights for new donor acquisition across all join channels, ensuring high‑value pipeline audience growth and alignment.
• Lead the strategic design and continuous improvement of high‑value donor journeys (welcome, cultivation, stewardship, upgrade, and lapsed) to increase retention, loyalty, and lifetime value.
• Partner with creative, digital, and channel teams to align messaging and experiences with audience needs.
• Collaborate across the audience team to enhance high‑value donor experiences, sharing insights and learnings to support retention, engagement, and upgrade strategies.
• Ensure high‑value pipeline audience strategies are embedded in integrated marketing plans and go‑to‑market strategy.
• Own the implementation of niche high‑value experiences – such as leading a donor concierge program, virtual engagement officer, etc.

• Monitor KPIs and recommend optimizations to improve ROI and donor lifetime value.
• Translate donor data and fundraising performance metrics into strategic recommendations for audience growth.
• Collaborate with analytics and research teams to refine audience understanding and engagement strategies.
• Define learning agenda and test plans to improve audience engagement and conversion.

• Work closely with the Senior Director of Audience Strategy and other audience strategists to align on team goals and priorities.
• Partner with the mid‑level team to effectively graduate donors from the mass market to higher levels of giving.
• Contribute to cross‑functional planning and execution with fundraising, brand, and…