Associate Marketing Manager

Founded over 35 years ago, First Quality is a family-owned company that has grown from a small business in McElhattan, Pennsylvania into a group of companies, employing over 5,000 team members, while maintaining our family values and entrepreneurial spirit. With corporate offices in New York and Pennsylvania and 8 manufacturing campuses across the U.S. and Canada, the companies within the First Quality group produce high-quality personal care and household products for large retailers and healthcare organizations.

Our personal care and household product portfolio includes baby diapers, wipes, feminine pads, paper towels, bath tissue, adult incontinence products, laundry detergents, fabric finishers, and dishwash solutions. In addition, we manufacture certain raw materials and components used in the manufacturing of these products, including flexible print and packaging solutions.

Guided by our values of humility, unity, and integrity, we leverage advanced technology and innovation to drive growth and create new opportunities. At First Quality, you’ll find a collaborative environment focused on continuous learning, professional development, and our mission to Make Things Better®.

This role is responsible for developing, executing, analyzing, and optimizing employer branding and recruitment marketing strategies to attract top talent and foster positive brand sentiment both internally and externally. The Employer Brand Marketing Specialist leads the strategy and execution of our employer brand presence across channels, including social media, job boards, career site, paid advertising, social listening, and internal communications. This role ensures the Employee Value Proposition (EVP) is consistently represented in all content and campaigns, leveraging data-driven insights to enhance engagement, improve candidate experience, and strengthen employee pride and advocacy.

• Lead and execute the Employee Value Proposition (EVP) development process, including research, stakeholder engagement, design, and implementation, to ensure a compelling and authentic representation of our employee experience and culture both internally and externally.
• Develop and execute integrated recruitment marketing strategies that attract talent and strengthen employer brand reputation across multiple platforms and audiences.
• Lead the research, discovery, and piloting of new recruitment marketing programs and technologies to enhance talent attraction, engagement, and retention.
• In collaboration with the communications and human resources team, design and deliver internal employer brand initiatives that bring the EVP to life for current employees and fosters pride and engagement.
• Determine placement of content within candidate experience journeys and marketing programs aimed at talent attraction, brand awareness, and brand reputation.
• Develop and implement a comprehensive go‑to‑market job fair strategy tailored to a divisional organization, aligning messaging, materials, and engagement approaches to effectively reach multiple target audiences.
• Manage planning, fulfillment, and optimization of paid ad campaigns to drive brand awareness, traffic, and job application conversions.
• Monitor and analyze employer brand sentiment internally and externally, leveraging tools such as employee engagement surveys, retention metrics, and social listening to identify trends, opportunities, and risks.
• Measure and report on the effectiveness of employer branding campaigns and initiatives, tracking impact on application rates, engagement, retention, and employee advocacy, and adjust strategies accordingly.
• Manage relationships with external partners (agencies, vendors, consultants), including participation in marketing agency and job board partnerships.
• Foster a sense of community and brand advocacy among employees and candidates through proactive engagement, EVP‑aligned content, and community‑building activities.

• Bachelor’s degree in marketing, communications, journalism, graphic design, human resources, or a related field.
• 5+ years of experience in employer branding, recruitment marketing, or a related field;…