Director Marketing

Requisition
2552
-Posted
08/17/2026

- NA Marketing Aftermarket Platforms

- NA Marketing

- US-KY-Lexington (HDQ)
- Brand Equity/Marketing
-0 - 30%

At Valvoline Global Operations, we’re proud to be The Original Motor Oil, but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco, one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values—Care, Integrity, Passion, Unity, and Excellence—are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

• Treating everyone with care.
• Acting with unwavering integrity.
• Striving for excellence in all endeavors.
• Delivering on our commitments with passion.
• Collaborating as one unified team.

When you join Valvoline Global, you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

The Director, Marketing – Installer Channels leads the development and execution of integrated marketing strategies that drive profitable growth across Valvoline Global Operations' Installer Channels business. This role enables commercial growth through customer acquisition, retention, demand generation, distributor engagement, and strategic account marketing initiatives that support the organization's volume, profit, and share objectives across Light Duty Direct and Indirect product portfolios and business channels in the United States and Canada.

Working closely with Sales, Product Strategy, Supply Chain, Digital, and other cross-functional partners, this leader develops data-driven marketing plans, optimizes customer engagement across multiple channels, and leverages CRM and marketing technology to improve business performance. The Director also builds a high-performing marketing team while fostering collaboration, continuous improvement, and executional excellence.

• Develop and execute integrated marketing strategies that support business objectives across Installer Channels.
• Translate commercial priorities into actionable marketing initiatives that drive customer acquisition, retention, loyalty, and profitable growth.
• Partner with Sales leadership to develop marketing strategies, programs, and tools that support distributor expansion, strategic account growth, customer retention, and whitespace opportunities across priority markets.
• Lead development of customer, distributor, and channel value propositions that strengthen differentiation and support commercial objectives.
• Partner with Sales and Product Strategy to identify portfolio, product trade-up, and positioning opportunities that increase for market expansion and increased customer value.
• Monitor market trends, customer insights, and competitive activity to inform marketing decisions and investment priorities.
• Develop and optimize demand generation programs that improve lead quality, customer engagement, and conversion opportunities in partnership with Sales teams.
• Lead development and optimization of CRM and customer engagement…